ADOBE DIGITAL LEADERS WEBINAR

How Adobe transformed its enterprise content supply chain in the age of AI

Length: 58 mins

Content is one of the most important elements of a modern marketer’s workflow. It’s what connects a brand to a customer and what can tip the scales in favor of conversion. Content supply chains today are under stress. Demand is outpacing output and marketing budgets are getting smaller. Building an agile content supply chain is a must-have to stay competitive as a brand.

Learn how Adobe’s Global Marketing Organization was able to level up of their workflows, prioritize data unification, transition their marketing and creative teams to new tools and methodologies, and harness the power and promises of generative AI to increase the speed and scale of their content strategy.

In this webinar, you will gain an understanding of

Insights and takeaways from Adobe’s journey to faster, smoother content workflows
The transformation of people, processes, and technology to achieve measurable results
How to build a stronger content supply chain for greater marketing resilience

Marketo Configurator Friday, January 31, 2025 at 11:45

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Event speakers

Mike Inman

Senior Director, Strategic Initiatives, Adobe

Mike Inman is a seasoned leader at Adobe with over 10 years of experience in client leadership, project management, business operations, and strategy. He has successfully led cross-functional teams to execute strategic projects in the BPO, software, and digital marketing sectors. Mike currently serves as the Senior Director of Strategic Initiatives at Adobe, where he continues to drive impactful initiatives and foster innovation.

Sebastian Roberts

Director, Business Architecture, Adobe

Sebastian leads strategy and solution design for enterprise software readiness and adoption at Adobe. With 25+ years of experience, he has built practices that drive successful digital transformations. Previously, he co-founded two software startups and held leadership roles in product marketing, sales, and solution architecture. He holds a Bachelor’s degree and an MBA from San Diego State University.

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How Adobe transformed its enterprise content supply chain in the age of AI.

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Learn how Adobe’s Global Marketing Organization was able to level up of their workflows and harness the power of generative AI to increase the speed and scale of their content strategy.

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2025-01-31

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