ADOBE DIGITAL LEADERS WEBINAR
How Adobe transformed its enterprise content supply chain in the age of AI
Length: 58 mins
Content is one of the most important elements of a modern marketer’s workflow. It’s what connects a brand to a customer and what can tip the scales in favor of conversion. Content supply chains today are under stress. Demand is outpacing output and marketing budgets are getting smaller. Building an agile content supply chain is a must-have to stay competitive as a brand.
Learn how Adobe’s Global Marketing Organization was able to level up of their workflows, prioritize data unification, transition their marketing and creative teams to new tools and methodologies, and harness the power and promises of generative AI to increase the speed and scale of their content strategy.
In this webinar, you will gain an understanding of
- Insights and takeaways from Adobe’s journey to faster, smoother content workflows
- The transformation of people, processes, and technology to achieve measurable results
- How to build a stronger content supply chain for greater marketing resilience
Please share your contact information to view the webinar.
Event speakers
Mike Inman
Senior Director, Strategic Initiatives, Adobe
Sebastian Roberts
Director, Business Architecture, Adobe
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