How Customer Data Platforms Are Supercharging Personalization in Retail & CPG

Filippo Battaini

Research Manager
IDC Retail Insight Europe

Filippo leads the IDC Retail Insights: European Retail Sub-Industries Digital Strategies program, works with retailers to inform their digitalization strategy and with technology providers to help understand market potential.

Filippo's research is focused on the impact of technology on retail operations and business processes and how the digital transformation resulting from technology adoption is influencing and responding to consumer behavior dynamics.

Before joining IDC, Filippo worked at global research and advisory firm Coresight Research, where he advised leading companies and emerging retail-technology providers on the impact of technology in retail. Previously, Filippo worked for business intelligence firm Euromonitor International as Retail Analyst, as Consultant at UK Trade and Investment, and at the Italian Chamber of Commerce and Industry for the UK.

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Michael Klein

Global Director, Industry Strategy & Marketing Retail, Travel and Consumer Goods
Adobe

Michael Klein is the Global Director of Industry Strategy & Marketing - Retail, Travel & CPG - for Adobe Systems. He is responsible for Adobe's point-of-view and messaging in the commerce verticals, and works with Adobe's global commerce clients to help them develop best-in-class digital marketing strategies. Michael is a retail industry leader, regularly contributing to industry events. His vast experience includes over 25 years as a Senior Merchant and Marketer for multiple brands including William-Sonoma, Harry & David, Discovery Channel Stores, eLuxury.com (LVMH Group), and wine.com. He joined Adobe through the Omniture acquisition in 2009. Michael is an active member of the NRF Digital Council and the Global Retail Marketing Association.

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