Adobe Digital Leaders Webinar

From Strategy to Transformation: How IT-Marketing Collaboration Drives Innovation in the Era of AI

Length: 37 mins

Explore how IT and Marketing are increasingly interconnected in the era of AI and digital transformation. CIOs and CMOs alike are leveraging data, technology, and creativity to drive business outcomes, enhance customer experiences, and foster collaboration across departments. Drawing from the expertise of IBM, this session will delve into how IT strategies enable marketing agility and how marketing demands influence IT innovation, creating a synergy that propels organizations forward. Gain insight into the strategies that drive success in the ever-evolving digital landscape.

Key takeaways:

IT and Marketing are becoming deeply interconnected, driven by the shared use of data, AI, and digital tools.
CIOs and CMOs are collaborating to enhance customer experiences and improve business agility.
Marketing demands are shaping IT innovation, while IT strategies are enabling faster, more creative marketing solutions.

Marketo Configurator Monday, July 28, 2025 at 10:31

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Event speakers

Cynthia Stoddard

CIO

Adobe

Cynthia Stoddard is Senior Vice President and Chief Information Officer of Adobe. Cynthia oversees Adobe’s global Information Technology & Cloud Operations teams. In her leadership role, Cynthia spearheads a global strategy for delivering services and operations that form the mission-critical backbone for the company. This includes providing always-on systems and enterprise applications; resilient and reliable end-to-end operations; productive employee experiences; and data services for real-time decision making and personalized customer experiences.

Cynthia is an IT industry veteran, with more than 25 years of business experience and IT expertise leading large global organizations in supply chain, retail, and technology development.

Before joining Adobe in 2016, she was Chief Information Officer and Senior Vice President at data storage and management company NetApp, where she led the company’s traditional IT functions while also expanding focus on innovation, customer-facing programs, and strategic partnerships.

Betsy Rohtbart

VP, Marketing

IBM.com

Betsy Rohtbart is the Vice President of IBM.com. She joined IBM in 2022, and brings extensive expertise in web content strategy and information architecture. In this interview, she shares what it’s like to oversee a website viewed by more than 60 million visitors, along with the types of skills her team has to make this happen.

Ann Funai

CIO, VP Business Platform Transformation

IBM

Ann Funai is the CIO and VP of Business Platforms Transformation at IBM and host of the Transformers podcast, which takes you behind the scenes and screens of today’s transformative leaders.

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From strategy to transformation — how IT-Marketing collaboration drives innovation.

CardDescription

Explore how IT and Marketing are increasingly interconnected in the era of AI and digital transformation.

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2025-07-28

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