Adobe Digital Leaders Webinar

Plan, Pitch, Repeat: How Major League Baseball is Transforming Fan Acquisition

Length: 41 mins

How do you prove acquisition marketing drives real business growth? For Major League Baseball (MLB), it starts with a deep bench of first-party data and a game plan that connects national insights to local activation. With its many revenue lines and high expectations, MLB continuously optimizes its channel mix and uses its data advantage to deliver all-star results—not just for itself, but for its teams and collaborators.

In this session, hear how MLB knocks it out of the park with Adobe to acquire fans and measure impact, as well as reach new audiences with collaborations through their network.

You’ll discover how to:

  • Plan audience targeting and channel mix with AI-powered precision.
  • Optimize campaigns with first-party, real-time insights to deliver impact in online and offline channels.
  • Tap into MLB’s proprietary insights with secure data collaboration to reach national and local audiences.
Marketo Configurator Thursday, October 9, 2025 at 09:13
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https://video.tv.adobe.com/v/3475650?end=nothing&learn=on&captions=eng

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Event speakers

Will Edmondson

Vice President, Strategy and Insights

Major League Baseball

Will oversees MLB’s fan research and feedback programs and manages cross-functional projects to grow baseball’s fanbase and revenue lines. Prior to his current responsibilities, Will held a variety of analytics roles at MLB Advanced Media and BAMTECH Media (now Disney Streaming Services), in which he created and oversaw KPIs across a wide range of digital products. In addition to MLB’s portfolio of apps and subscription products, Will and his team supported the launch of digital streaming products for clients including HBO, FOX Sports, the NHL, WWE, Eurosport, and the PGA Tour.
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Lory Mishra

Principal, Product Marketing

Adobe

Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With over a decade of experience in digital marketing at Adobe and agencies, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and many houseplants.
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cardTitle
How Major League Baseball is transforming fan acquisition.
CardDescription
Hear how MLB knocks it out of the park with Adobe to acquire fans and measure impact, as well as reach new audiences with collaborations through their network.
cardDate
2025-10-09
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-real-time-cdp, caas:industry/media-and-entertainment