Webinar
Imagination to Impact: Brand-Led Creative Precision at Scale
Length: 60 mins
As generative AI becomes embedded across the enterprise, creative teams are navigating a new mandate: scale distinctive, on-brand content across channels without compromising quality, governance, or velocity.
In this webinar, leaders from Adobe and The Home Depot will discuss how brands can unlock high-performing creative, incredible speed to market, and creative precision at enterprise-scale with deeply-tuned AI models.
Watch this session to learn how enterprises can:
- Build an IP-protected GenAI world model to create on-brand, high-fidelity multimedia.
- Deliver intent-based personalization in real time to ensure content is engaging, accurate, and immersive.
- Transform your content supply chain to meet customer demand and increase the time creatives have for innovation.
- Develop and refine creative workflows for faster time-to-value and ROI.
- Supercharge creativity with AI that is commercially safe and production-ready.
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Event speakers
Hannah Elsakr
Vice President, New GenAI Business Ventures
Adobe
Hannah Elsakr is the Global Head of New Business Ventures and Founder of Firefly (Generative AI) for Enterprise at Adobe. She recently launched Firefly for Enterprise, which includes Firefly Services, Custom Models, and Firefly Creative Production. Previously, she led Corporate Development and served as Chief of Staff to Adobe CEO Shantanu Narayen. Hannah holds degrees from MIT and Harvard Business School and was named a 2023 “Woman of Influence” by the Silicon Valley Business Journal.
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Lindsay Morris
Principal Content Strategist
Adobe
As a strategic storyteller, Lindsay partners with enterprise leaders and customers to shape the narrative of AI transformation. Her work spotlights how organizations are unlocking new value through Adobe’s Generative AI-first applications—turning vision into tangible business outcomes. With a marketer’s perspective and a customer-first mindset, she crafts stories that elevate brand impact, drive adoption, and inspire others to imagine what’s next.
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Aaron Finegold
Head of Product Marketing, Firefly Enterprise
Adobe
Aaron Mitchell Finegold is the head of product marketing for Adobe Firefly Enterprise, a suite of generative AI offerings that includes Firefly Services, Firefly Custom Models, and Firefly Creative Production. Previously, Finegold was the Chief Marketing Officer at Kinglsey Gate, a professional services multi-national, where he developed large and small language models. Earlier, he served as a business operations leader at LinkedIn, an associate partner at McKinsey & Company, and a strategy consultant at Ogilvy & Mather Worldwide. He has been published in Harvard Business Review, McKinsey Quarterly, and Thrive Global and holds an MBA from INSEAD.
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Stacie Santana
Senior Director, Marketing Operations
The Home Depot
Stacie is a seasoned Marketing Operations leader specializing in marketing strategy, technology acceleration, and process optimization. As the Senior Director of Marketing Operations at The Home Depot, she leads end-to-end strategic planning, finance operations, and content delivery at scale. Known for harnessing generative AI and innovative technology to drive transformative results, Stacie is a servant leader who excels at leading change, building strong partnerships, and delivering sustainable growth through operational excellence.
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Matthew Gyves
Field CTO, Media and Entertainment
Adobe
Matthew Gyves, Field CTO, Media and Entertainment at Adobe Inc., has been bridging technology and broadcast media production for over 30 years. An award-winning media professional, he leads global partnerships that combine technology with creativity, leveraging Adobe’s AI solutions to optimise production pipelines, drive innovation and deliver transformative customer outcomes.
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cardTitle
Imagination to impact — Brand-led creative precision at scale.
CardDescription
Watch Adobe and The Home Depot experts discuss how brands can unlock high-performing creative.
cardDate
2026-03-13
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/firefly, caas:industry/retail