Adobe Digital Leaders Webinar

Maximizing B2B growth with AI-powered customer engagement.

Length: 55 mins

In this webinar, industry experts and Adobe thought leaders pull back the curtain on how AI is revolutionizing B2B marketing and customer engagement. We will take you behind the scenes of Adobe’s own AI-powered transformation, sharing the strategies, tools, and lessons that are driving real impact.

You’ll discover how to lay the groundwork for AI adoption, foster collaboration across teams, and harness data to create account and customer experiences that stand out. Plus, get an exclusive preview of what you can expect to learn at Adobe Summit.

Key topics Include:

  • Building the foundation for an AI-ready B2B organization and where to start with AI.
  • The role of organizational design and cross-team collaboration in driving success.
  • Lessons learned from Adobe’s journey, including metrics, results, and key takeaways for your own transformation.
  • A sneak peek of what’s to come at Adobe Summit for B2B marketers.
Marketo Configurator Monday, March 17, 2025 at 11:01
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https://video.tv.adobe.com/v/3451660?end=nothing&learn=on&captions=eng

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Event speakers

Alex Erickson

Head of Product Strategy and Marketing, B2B

Adobe

Alex helps define and execute Adobe's strategy for the B2B market. In his role, he manages portfolio marketing, partnerships, and both organic and inorganic growth strategies. Alex has a diverse background in startups, finance, consulting, and enterprise software and has been leading strategic initiatives at Adobe for eight years. In his free time, Alex enjoys spending time with his wife and three kids and actively participates in triathlons and cycling races.
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Rama Krishna

Senior Director, Customer Data and Marketing Technology

Adobe

Rama is the Head of Global Enterprise Marketing Tech and Data at Adobe. He plays a pivotal role in shaping and executing Adobe’s strategic growth plan, leveraging Adobe products to drive innovation and impact. With a track record of leading digital transformation across multiple large global marketing organizations, Rama specializes in scalable B2B marketing tech and creating connected customer experiences that drive pipeline growth.
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Niranjan Kumbi

Director of Product Management, Adobe Marketo Engage

Adobe

Niranjan actively oversees and drives product strategy, generative AI investments, and team execution for B2B Revenue Marketing products, including Adobe Journey Optimizer B2B and Adobe Marketo Engage.
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Maximizing B2B growth with AI-powered customer engagement.
CardDescription
Discover how to lay the groundwork for AI adoption, foster collaboration across teams, and harness data to create account and customer experiences that stand out.
cardDate
2025-03-21
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caas:content-type/webinar
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caas:content-type/webinar, caas:webinar-timing/on-demand, caas:products/adobe-journey-optimizer-b2b-edition