Use a flow analysis to view your customers’ journeys, seeing where they go as well as where they leave your apps and sites.
Knowing how customers move through your site or app — which pages they visit, how they got there, where they went, and where they left — is critical to crafting meaningful customer journeys. But with so much data and so many customers, it’s hard to get this information correctly.
With Adobe Analytics, you get robust flow and fallout analysis baked into our Analysis Workspace feature. This allows you to dynamically see customer paths and understand where there may be barriers and opportunities to improve your customer’s experience.
Mix and match values from different dimensions and metrics and perform side-by-side comparisons of two different segments in the same report.
Drag, drop, and rearrange touchpoints along the visualization to understand your customer actions better.
Create a multi-dimensional fallout report to Identify where customers go immediately after leaving your site or app.
Let us walk you through a flow visualization in Adobe Analytics to see and understand user movement.
In our user help section, see an example of how you could visualize user paths across dimensions.
In our user help section, see an example of how you could visualize user paths across dimensions.
Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.
With our Analysis Workspace feature, you get a robust, flexible canvas for building custom analysis projects. Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics, segments, and time granularities) to a project.
Statistical modeling automatically finds unexpected trends in your data by analyzing metrics and determining a lower bound, upper bound, and expected range of values. When an unexpected spike or drop occurs, the system alerts you in the report.