An overhead view of three colleagues sitting at a table and looking at a tablet overlayed with collaboration and review icons from Adobe’s video production tools.

CONTENT SUPPLY CHAIN - ELEVATE VIDEO PRODUCTION

Deliver standout video content faster and more efficiently.

In today’s marketing landscape, video reigns supreme — but production can be expensive and labor-intensive. Adobe’s AI-powered video ecosystem gives your team the tools they need for ideating, creating, and collaborating to help you deliver distinctive video content at the volume and speed your business needs.

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Align creatively and execute efficiently.

Ideate, iterate, and engage your team and stakeholders early for creative alignment so you can deliver your vision effectively.

With Adobe Firefly and Adobe Stock, unlock your imagination and create commercially safe content — even when time is short.
Create storyboards or previsualization videos that clearly convey your creative intent.
Sync up your team and stakeholders in Frame.io to collaborate end to end on the production process.

Learn about ideating with Firefly

Learn about organizing with Frame.io

A generative AI image-to-video workflow featuring an image of abstract flowers converting to a video of the flowers moving in slow motion.

A video in production with markups overlayed with a comment from the creative director and suggested metatag options.

Streamline media management and collaboration.

Centralize all your media, people, and workflows to remove blockers, reduce reshoots, and get to market faster with Frame.io.

Connect your creatives, stakeholders, content, and communication on a single cloud-based platform from pre-production through post.
Upload and download massive files and entire projects quickly so creatives can access what they need, when they need it.
Automatically transfer footage and photos from Camera to Cloud so editors can spot problems in real time and avoid costly reshoots.
Eliminate scattered, vague feedback and long email chains in favor of precise, frame-accurate comments integrated directly into Adobe Premiere Pro.
Collaborate with peace of mind knowing that industry-leading security standards guard every video pixel.

Learn about Frame.io

Accelerate post-production workflows.

Now your team can spend more time creating and less time on tedious tasks with AI in Adobe Premiere Pro.

Media Intelligence (coming soon) lets you find the perfect shot by automatically recognizing the content in your clips. Use natural language to find visuals or spoken words, or embedded metadata like shoot date or camera type.
Auto-generate transcripts and use Text-Based Editing to deliver rough cuts faster when shooting interviews or testimonials.
Easily eliminate intrusive noise, pauses, or unwanted words from your audio.
Add up to two seconds of video with Generative Extend capabilities in Premiere Pro to perfectly time edits or extend room tone (beta).
Create B-roll from reference frames with Firefly Video Models.

Learn more about AI Video Editing

Video production in Adobe Premier Pro with the Generative Extend feature inserted into the timeline and generative AI creating a transcript.

Two options of commercially safe AI-generated video featuring a colorful bird, overlayed with three variations reframed for LinkedIn, YouTube, and Instagram Stories.

Scale video content across audiences, channels, and markets.

Customize your videos for a multitude of channels and markets to maximize your investment. Personalizing and localizing has never been faster or more efficient, and every deliverable is safe for commercial use with Adobe’s ethically trained generative AI.

Instantly change aspect ratios on videos so that your action stays properly composed for every format with Auto Reframe.
Automatically create captions with Speech to Text APIs.
Translate your video footage into 17 languages—even with on-camera talent— using AI Dubbing and Lip Sync.

Learn about Auto Reframe

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