Extract data with no limits. Seriously.
When you work within a data management platform (DMP), you gain access to big customer data — from your own first-party data to third-party data and everything in-between. It’s all at your fingerprints. There are, however, sometimes limits to how you can use that data within the user interface of your DMP.
With a bulk download of data, like a customer data feed (CDF) file, you can work with data outside the limits imposed by your DMP. This allows you to do things like create exports for analysis or modeling and then ingest custom output back into Audience Manager as segments.