The General Data Protection Regulation (GDPR) is the European Union’s new privacy law that harmonises and modernises data protection requirements. While there are many new or enhanced requirements, the core underlying principles remain the same. The new rules have a broad definition of personal data and they have a wide reach, affecting any company that markets products and services to individuals in the EU. As your trusted data processor, we’re committed to compliance and to helping you on your GDPR compliance journey.
Building on the certified security controls underlying Adobe Experience Cloud solutions, Adobe Analytics continues to incorporate additional functionality to better support organisations for GDPR.