ADOBE COMMERCE OPTIMIZER: Coming soon
Optimise your existing commerce platform.
Adobe Commerce Optimizer lets you deliver higher-performing commerce experiences by layering your existing ecommerce engine with an advanced Adobe-powered shop front.
Explore the features and capabilities of Adobe Commerce Optimizer.
Legacy commerce platforms struggle to deliver the intelligent, connected experiences today’s customers expect. Commerce Optimizer offers a way to modernise your top-of-funnel shop front experiences while still using your existing commerce solution. Instead of switching to a new commerce platform, you can unlock new use cases with an easily integrated Adobe shop front.
Boost traffic growth and conversion rates with a lightning-fast shop front.
Tap into Edge Delivery Services, —Adobe’s performance-based approach to headless shop fronts — to create fast, engaging and shoppable experiences that drive conversions.
- Deliver commerce experiences that adhere to Google’s Core Web Vitals standards, which results in improved Lighthouse Scores that have a measurable impact on your organic search ranking.
- Maximise performance with a shop front solution built for a 100 Lighthouse score, delivered via local Edge networks for fast, personalised customer experiences that boost conversions.
- Connect your customers instantly to the products that interest them most with advanced AI-driven product search and recommendation capabilities.
- Improve customer engagement with intelligent behavioural data analysis that ranks your product categories, surfacing relevant or trending products.
- Leverage analytics and sales data to drive product recommendations, creating a rich revenue stream based on relationships within your product catalogue.
Drive operational efficiencies, scalability and flexibility in your product catalogue.
Unlock unlimited growth potential with a scalable, composable catalogue that can support millions of products across hundreds of sites. By modelling product catalogues to mirror your business structure, you can increase efficiencies and governance capabilities.
- Enable catalogue modelling flexibility and enterprise-level scalability with the composable catalogue data model (CCDM).
- Ingest catalogue data from multiple third-party sources to orchestrate large-scale catalogue aggregation and management. This keeps your products and promotions synchronised in real time, supporting effective product governance.
- Unlock catalogue syndication to ensure consistency in catalogue data across all your sales channels and catalogue destinations.
- Execute product updates for promotions and campaigns at scale for tens of millions of SKUs at lightning speed.
Elevate your merchandising experience with generative AI.
Drive on-site conversions and boost sales with personalised product experiences, tailored content and powerful A/B testing to match your audience’s interests at every touchpoint.
- Simplify your merchandising workflows with asset management capabilities that let your teams easily review, edit and collaborate on product images and assets.
- Leverage generative AI capabilities, such as Adobe Firefly, to do image manipulation tasks, such as cropping, resizing and colour adjusting.
- Deliver assets to any channel, including marketing, social media and ecommerce shop fronts, while easily measuring their performance and optimising their impact.
- Engage your audiences in a personalised way by using generative AI tools to edit existing digital assets or create new ones. AI-generated content is perfect for use across multiple touchpoints — such as in personalised campaigns — and built-in guardrails keep your content on-brand and aligned to your products.
- Test shop front content, layouts and component variations across pages and segments with easy-to-use A/B testing — no developer needed.
Metric-driven experience improvements, measured at every step of the journey.
Never question how customers are engaging with your shop front. Get clear, easily accessible monitoring across your shop front experiences with built-in accelerator AI services that provide automatic recommendations to drive quality engagement.
- Review shop front metrics before and after changes using an analytics dashboard that gathers key metrics to provide clear visibility into shop front data, performance and potential improvement opportunities.
- Save time and prevent lost revenue by identifying journey bottlenecks early, reviewing them and implementing suggested actions.
- Measure the current performance of individual commerce experience elements, variant test them and measure the results quickly and easily to validate the impact of your A/B tests.
