Bizible is now Adobe Marketo Measure

Track the complete B2B customer journey.

Start with more valuable data.
Great lead-based and account-based marketing attribution starts with a solid data foundation. Marketo Measure has a modern, touchpoint-based data model that delivers a wealth of information at each stage of the customer journey.

Capture engagement across channels.
Marketo Measure integrates with leading CRM, marketing automation and ad providers to automatically capture each interaction across your online and off-line marketing and sales channels.

Know the details of every touchpoint.
Go beyond barebones engagement tracking with our touchpoint record, which automatically gathers the deeper campaign, channel, content and cost data you need.

Turn data into insights into action.

View easy-to-use dashboards.
Put attribution insights into action with highly visual, intuitive dashboards that track marketing spend, ROI, funnel velocity and more. Get quick answers and a clear path towards a more optimised marketing mix.

Tap into limitless CRM reporting.
Key Marketo Measure data is shared with your CRM (Salesforce or Microsoft Dynamics), so you can easily run and share reports in that environment. From customised objects created in CRM to pre-built CRM reports and templates, you get robust reports that paint a more complete picture of your marketing’s effectiveness.

Know every interaction’s worth.
Marketo Measure lets you specifically attribute pipeline, revenue and ROI to individual touch points—whether it’s paid media, website, email or even in-person events—so you can measure the value of every channel, campaign and asset.

Features that scale with your ambitions.

Go deep with the Marketo Measure data warehouse.
Empower marketers and data analysts to answer complex, business-specific marketing questions through ad hoc analysis, presented through your choice of data visualisation software.

Fit your attribution to your business.
Your buyers, demand funnel and channel mix are unique and Marketo Measure lets you customise your attribution reporting based on your existing marketing taxonomy and weighting.

Make your data work even harder with advanced features.
Marketo Measure has advanced features include account-based marketing attribution, predictive account engagement scoring and boomerang journey stages so you can derive even deeper insights from your customers’ behaviours.

The Total Economic Impact of Marketo Measure (Bizible)

Companies implementing closed-loop attribution have seen a 15-18% lift in revenue. Evaluate the potential financial impact of Marketo Measure (Bizible) on your organisation with the Forrester Total Economic Impact™ study.

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