Marketing analytics

Understand how effective each piece of your customer experience is with advanced data insight reporting, attribution and analytics.


Turn data into insights into action in record time.

There’s never been more pressure to prove how effective your marketing efforts are. But if you’re only measuring the basics like click-through rates and time on site, you’re missing a wealth of valuable data that can help to make your case to the people who hold the purse strings.

Adobe Marketo Engage helps you to evaluate every touchpoint along a customer’s journey, letting you quickly identify your best performing assets, channels and campaigns so you can focus your efforts and maximise your ROI. And with a host of highly visual reporting tools, Marketo Engage lets you prove your worth with style and ease.

Experience Marketo Engage in action in this interactive product tour.

See what makes this feature work.

Campaign reporting and insights

  • Understand engagement at both the lead and account level to maximise overall engagement.
  • Find the best performing programmes with an ROI dashboard that measures cost, revenue, pipeline and conversions.

Advanced BI analytics

  • Get a complete overview of your efforts and results with fully centralised business intelligence reports.
  • Use the drag-and-drop interface to build customised visualisations for any number of measurements and metrics.

Attribution and ROI dashboards

  • Save time with pre-configured dashboards showing key metrics about ROI at different stages of the funnel.
  • Simplify your attribution model with dashboards that help you to transform data into powerful insights, no matter your expertise.

Automated programme data

  • Draw from a complete Marketo Engage lead, account and programme dataset that automatically syncs with your reporting engine in real time.
  • Create customised fields and calculated measures to build specific reports that meet your unique reporting needs.

Advanced journey analytics

  • Measure the entire customer lifecycle to see where engagement is happening and quickly identify potential issues and opportunities alike.
  • Move buyers through the funnel faster and more efficiently with powerful optimisations designed to increase win rates.

Ad Hoc reporting

  • Drill deeper into your data with customised reports.
  • Explore specific engagements and create customised reports by accessing the fields, objects and measurements you need.

Premium multi-touch attribution

  • Measure the effectiveness of every touchpoint in the customer journey no matter the source or strategy with Adobe Bizible.
  • Accurately identify which channels, campaigns and content deliver the most revenue and highest ROI.
  • Get out-of-the-box weighted multi-touch models, customised models and even machine-learning models.

Democatisation and sharing

  • Create customised reports and dashboards and quickly share them with your team.

Learn more about marketing analytics in Marketo Engage.

Eight essential reports that every marketer needs.

Learn what reports you need to accurately evaluate your campaigns and confidently answer questions from the C-suite.

Guide

Prove the value of your marketing effort with metrics.

More than ever, marketers need to show their work and prove their worth to the company. The Definitive Guide to Marketing Metrics and Analytics shows you how to build a more accountable, results-driven marketing operation.

Guide

Let's talk about what Adobe Marketo Engage can do for your business.