Mobile optimisation
Test and personalise the mobile web and app experiences based on user behaviour and mobile context. Deliver interactions that engage and convert through interactive testing as well as rules-based and AI-powered personalisation.
Features
A/B Testing
A/B test your whole experience, including images, copy, UI and more, to find the winning experience. The rigorous testing approach in Adobe Target is designed to test multiple variations across web, mobile app, IoT and more on both the client and server sides.
You don’t have time for second best.
Testing is a critical piece of your optimisation and personalisation strategy. It helps ensure that you zero in on the experience that nudges customers to buy, read, download or take whatever other action you want them to take to meet business goals.
With A/B testing using the visual experience composer in Adobe Target, tests are easy to design and run, but more importantly, you can run them through every channel — web, mobile, IoT, single-page apps and more. And if running tests with only two variations is too limiting, we give you the the flexibility to run as many variations as you need without complicating the process. The end result? You can quickly and confidently determine the best experience — not one limited to a single channel — ensuring that your brand never stops delivering on what your customers love.
See what makes it work.
Three-step guided workflow
Tap into an intuitive three-step guided workflow to set up your test, launch it and discover what resonates with customers most.
Omnichannel support
With our visual experience composer, everyone can create a test for their website, mobile app, single-page app and more. For more technical-savvy customers, our single delivery platform supports mobile SDK, server-side API, node.js environment for you to test on client side, server side or both.
And this multi channel approach ties in with our customer profile features, so customer behaviours stored in a profile can guide which variations your customers see consistently across channels.
Beyond An and B
The statistical model behind Adobe Target allows customers to test unlimited variations. And with our multi-armed testing feature, we can dynamically drive the traffic to winning experiences faster.
Built for performance
Adobe Target delivers experiences through our global edge network, spanning several continents. It delivers multiple experiences to the visitor based on the visitor profile within a single server call in the visitor’s region, reducing the payload and providing enterprise-gradient response time. For example, if the visitor is visiting from Asia, the data will be delivered from our network in Asia, providing a faster and better experience for the visitor.
Learn more about A/B testing in Adobe Target.
Always evolving, always in an instant.
See how to instantly adapt your site, app, kiosk or core digital touchpoint to meet customers’ wants and needs.
See related features
Multi-armed bandit testing
Automatically allocate traffic to the most successful experience earlier for increased conversion and revenue.
Multivariate testing
Test multiple elements simultaneously — including image, layout, background colour, copy and so on — to not only find the most effective combination, but to understand which elements are contributing the most to customer success.
