Customer Insights Video Series

How The 1 delivers personalised experiences to drive loyalty and customer engagement

Kawin Tangudtaisak, Managing Director of The 1, Central Group’s loyalty platform, shares how the company tackles the challenge of delivering personalised experiences to its 21 million customers. With a strong emphasis on deepening customer loyalty rather than new acquisitions, The 1 focuses on engaging its top customers through tailored offers, exclusive communities, and unique privileges to create meaningful and lasting connections.