Customer Insights Video Series

Enhancing KFC Malaysia's online ordering system with Adobe Commerce

Learn how VML partnered with KFC Malaysia to transform and scale their online ordering system using Adobe Commerce. The redesigned platform not only handles a much higher volume of orders but also delivers an enhanced customer experience across both web and mobile.

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Engaging top customers through personalised loyalty

Kawin Tangudtaisak, Managing Director of The 1, shares the strategy behind deepening customer loyalty with personalised offers and exclusive communities.

Nine Entertainment improves audience targeting with Adobe AEP Segment Match

Learn how Nine Entertainment are using Adobe AEP Segment Match to reduce audience activation time from days to under 24 hours, improving targeting for advertisers.