Check out the 2024 Digital Trends — Data and Insights in Focus report for a closer look at how businesses are investing in data management and the business value they gain from it. You’ll also learn:
- Why customer data management technology is the top priority investment senior executives will make in 2024.
- Why 41% of senior executives believe unifying data will have a significant impact on business.
- Why 87% of organisations with highly effective customer data systems deliver digital CX that meets or exceeds customer needs, nearly twice the number of those with poor customer data systems.