Report
2024 Digital Trends — B2B High Tech in Focus
Discover the latest trends, priorities and investments technology companies are pursuing to deliver competitive, generative AI-powered customer experiences.
Long sales cycles, complex product portfolios and the importance of understanding buying groups continue to challenge B2B tech marketers. At the same time, technology organisations must deliver hyper-personalised experiences at every stage. The marketplace evolves at speed and matching speed by integrating generative AI with caution, quality and trust is essential.
For this report, we surveyed 900+ B2B technology professionals to identify their most pivotal initiatives for growth. Key paths for improvement include:
- Pursuing hyper-personalised interactions based on real-time behaviours.
- Establishing unified data systems that enable rapid, relevant insights.
- Overcoming the challenge of low visibility into content performance.
- Building AI-centred skills to advance end-to-end content production while monitoring quality.
The B2B tech sector is leading the way in generative AI adoption.
Unlock the full report to explore the most critical priorities, investments and innovations technology companies are focusing on to deliver outstanding customer experiences.
