Adobe Analytics Features

Adobe Content Analytics

Get comprehensive insights into image performance with in-depth reports and visualizations. Content Analytics uses AI and machine learning (ML) to identify the characteristics driving engagement so you can optimize content at scale.

Content measurement and ROI

Elevate your content strategy with a comprehensive understanding of content performance, customer engagement, and conversion measurement insights — so creative and content marketing teams can make data-driven optimizations.

Content insights. View key asset metrics — such as impressions, click-through rates, top-performing attributes, and placements — to understand how published images engage visitors.
Asset conversion. View asset performance and engagement rates alongside conversion metrics to determine the images and assets driving results.
Webpage conversion. Evaluate how an entire webpage experience — including all embedded imagery — contributes to conversion with additional filtered views.
Cross-channel performance (in development). Understand how paid media and email assets lead to conversions and determine which to prioritize for increased awareness and engagement.

Metrics for two different website experiences and multiple assets

style

M spacing

Learn more about Content data processing.

Metrics for a specific asset and its attribute information

Content intelligence

Quickly and easily investigate large volumes of content data with intuitive, out-of-the-box reporting and visualization tools. Teams can quickly assess asset performance, uncover engagement trends, spot anomalies, identify optimization opportunities, enhance segmentation, and define new audiences for activation.

Advanced analysis. Filter data by asset, attribute, metadata, audience, engagement, and more to answer vital business questions.
Content performance templates. Get reporting up and running quickly with purpose-built templates that generate content performance metrics and visualizations.
Asset inspector. View asset thumbnails within the user interface and get detailed insights of the metadata — including assigned image attributes, page placements, and performance metrics.
Anomaly detection. Get in-app alerts for statistically significant anomalies in your content data, such as sudden spikes or declines in asset or attribute engagement.
Audience publishing. Define audiences based on content views or engagement and immediately share them for activation and orchestration across other Adobe products.

Learn more about Content analysis.

Data connection and AI-driven automation

Unlock a new level of content insights with AI and ML services that automatically extract and organize image attributes for analysis, letting you better understand the content driving engagement.

Automatic image attribution. Save time and resources using AI to review images and automatically assign relevant attributes — such as color, image background tone, emotion, aesthetic, keywords, and more.
Data connections. Connect content event data with customer behavioral data to uncover the impact of content on engagement and conversion.
Simplified tagging structure. Reduce complexity and overhead by using a single Adobe Experience Platform Web SDK to capture all your digital and content events.
Automatic asset identification (in development). Leverage an AI-powered service that assigns asset IDs to unique images across your experiences without duplication, even if they appear on multiple pages, in different file types, sizes, or crop ratios.

AI organizing asset attributes and experience attributes for a travel ad

style

M spacing

Learn more about Content measurement.

#FFFCEA

Learn more about Adobe Content Analytics.

#FFFCEA

FORRESTER REPORT

The Total Economic Impact™ of Adobe’s Content Supply Chain Solution.

Learn how this Adobe solution delivered a 310% return on investment.

Read report

linear-gradient(180deg, rgba(255,255,255,1) 27%, rgba(239,239,239,1) 100%

Learn how to use product analytics for product and marketing teams.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.

Learn more

style

M spacing

Learn more about Adobe Content Analytics.

Content as a Service v3 - Content Analytics - Wednesday, March 12, 2025 at 14:59

style

Grid width 6

Let us show you the full power of Adobe Content Analytics.

style

Grid width 6

Marketo Configurator Wednesday, March 12, 2025 at 14:37

Success content

Thank you for your interest in Adobe Content Analytics. Your request has been submitted to an Adobe representative who will contact you shortly.

style

m spacing

title

Increase content engagement with data-driven insights.

CardDescription

Measure vital content performance and trends using AI to drive better customer experiences and optimize content at scale with Adobe Content Analytics.

cardDate

2024-11-13

altCardImageText

Measure vital content performance and trends using AI to drive better customer experiences and optimize content at scale with Adobe Content Analytics.

cardImage

primaryTag

caas:content-type/product-page