Adobe Workfront Use Case
Workfront keeps your campaigns aligned to business objectives and connected to execution workflows.
Adobe Workfront lets you define strategically outline and organize your campaigns by defining clear objectives, identifying target audiences, creating timelines, and more. Plans are clear, concise, and connected to the work needed to achieve your marketing goals.
See how plans connect to strategic initiatives and execution workflows in one centralized interface. Shareable table, timeline, and calendar views provide stakeholders with visibility into every campaign in flight.
Speed up record creation with help from Adobe AI Assistant. With it, you can upload unstructured documents to Workfront and let AI Assistant extract objectives, audiences, channels, assets, and other relevant information — no duplicate data entry required.
Ensure your plans and execution are seamlessly connected. Link Planning Records to workflow execution allowing for real-time updates and monitoring on things like budget and project completion – ensuring you are on time, on plan, and on brand.
