B2B Account and Buyer Journeys Solution
Create the ideal journey for every B2B customer — easily and accurately.
Customers engage more when content is tailored to their roles and interests. With innovative solutions from Adobe, marketers can harness AI and integrated data to create personalized experiences that resonate with each audience.
A unified platform for intelligent account orchestration.
Evolve your marketing with cross-channel journeys.
Leverage an AI-powered digital B2B marketing foundation to scale customer journeys and convert more leads. Adobe Marketo Engage combines channel-specific tools with AI-driven automation to streamline your marketing operations.
- Build highly targeted audiences. Easily segment your customers and automate enrichment to scale targeted campaigns using lead- and account-level customer profiles.
- Deliver omnichannel engagement. Drive offline and online campaigns and span channel reach with a single tool.
- Personalize content. Generate tailored content that can be activated directly into customer journeys.
Drive quality pipeline with account-based journeys.
Sales and marketing teams need to understand and work together to engage specific buyers in every account. Adobe Journey Optimizer B2B Edition uses behavioral data to predict product interest for buying groups and orchestrate unique journeys for each role in buying groups.
- Get insights into buying groups. Know your target accounts intimately with new insights into key buyers to help align marketing efforts with sales motions.
- Personalize buying group engagement. Simultaneously engage different buyers with custom messaging generated through an AI assistant and automate re-targeting based on customer behavior.
- Alert sales teams with intelligence. Help sales teams be more efficient with an alert the moment an account and buying team are qualified, then provide sellers with real-time insights on engagement and recommended actions.
Orchestrate and amplify customer journeys using AI.
Place leads — both known and anonymous — into strategic roles for data-driven, account-based journeys. Then, use AI agents to simplify the creation of engaging email copy and landing pages using your native content supply chain.
- Increase content velocity with more precise personalization. Create, manage, and modify the content that fuels personalized experiences using generative AI to optimize the messaging and visuals at every touchpoint.
- Optimize the impact of your journeys. Use turnkey dashboards to analyze the account and buying group journeys, generating the most marketing-qualified buying groups, to help optimize resources more precisely and show marketing’s impact on the pipeline.
Lead and account journeys are powered by these Adobe products.
“The B2B world involves complex buying processes. There’s a need for a deep understanding of not only individual personas, but habits of entire buying centers within organizations – this requires a lot of sophistication.”
Carolyn Appleby, Group Vice President, Corporate and Digital Marketing
Informatica
Read Informatica’s story
