Financial Services Success Stories
“We decided that the future for our digital strategy needed to be built on completely integrated customer experiences. By continuing to deliver more personalized digital experiences, we’re improving our ability to engage customers and improve sales.”
Todd Copeland, general manager of digital at National Australia Bank.
NAB realized they needed to change. Their old system took weeks to make changes in their digital channels. By adopting a new integrated digital foundation, they were able to increase speed and adoption of the tools, driving agility and improved experiences for customers.
“We decided that the future for our digital strategy needed to be built on completely integrated customer experiences. By continuing to deliver more personalized digital experiences, we’re improving our ability to engage customers and improve sales.”
Todd Copeland, general manager of digital at National Australia Bank.
NAB realized they needed to change. Their old system took weeks to make changes in their digital channels. By adopting a new integrated digital foundation, they were able to increase speed and adoption of the tools, driving agility and improved experiences for customers.
“OCBC has implemented Adobe Advertising Cloud for the Consumer Banking business since early 2018 and has leveraged the platform for both branding and direct response campaigns.”
Cedric Dias, Head of Digital Marketing, Product Marketing, and Silver Segment, OCBC Bank
OCBC Bank in Singapore is working to stay ahead of digital trends. By partnering with Adobe, they’re increasing customer engagement and boosting their search conversions.
“OCBC has implemented Adobe Advertising Cloud for the Consumer Banking business since early 2018 and has leveraged the platform for both branding and direct response campaigns.”
Cedric Dias, Head of Digital Marketing, Product Marketing, and Silver Segment, OCBC Bank
OCBC Bank in Singapore is working to stay ahead of digital trends. By partnering with Adobe, they’re increasing customer engagement and boosting their search conversions.
“We immediately noticed a return in our paid search performance. We saw a 20 to 30 percent improvement in our cost per quote and cost per acquisition. It makes my life much easier to bring it all together from a reporting and attribution perspective.”
Mark Dawson, senior media planner, Allianz Australia.
One of the largest global insurers in the world has turned to Adobe to maximize their media spend and target those customers who are in the market for insurance—and who are new to Allianz.
“We immediately noticed a return in our paid search performance. We saw a 20 to 30 percent improvement in our cost per quote and cost per acquisition. It makes my life much easier to bring it all together from a reporting and attribution perspective.”
Mark Dawson, senior media planner, Allianz Australia.
One of the largest global insurers in the world has turned to Adobe to maximize their media spend and target those customers who are in the market for insurance—and who are new to Allianz.
“Instead of taking a day to send out a policy change form on paper and then waiting a week or longer to get it back, now 70% of returned forms are received within 24 hours. For Unum, our customers come first, so we wanted to provide an easier way to complete these forms.”
Kristina Welke, assistant vice president for shared services for Unum
Life and disability insurer Unum wanted to accelerate collaboration with their customers. They adopted an electronic signature solution with great results in speed, electronic tracking, and—most importantly—customer service.
“Instead of taking a day to send out a policy change form on paper and then waiting a week or longer to get it back, now 70% of returned forms are received within 24 hours. For Unum, our customers come first, so we wanted to provide an easier way to complete these forms.”
Kristina Welke, assistant vice president for shared services for Unum
Life and disability insurer Unum wanted to accelerate collaboration with their customers. They adopted an electronic signature solution with great results in speed, electronic tracking, and—most importantly—customer service.
“Ultimately our users want to grow their client and asset base, and they want to make smart investment choices. We realized not only could we consolidate our multiple websites into one content management system and find efficiencies there, but with the same content store we could publish our Perspectives app.”
Stephen Reilly, Director of Digital Communications, Lord Abbett
See how the asset management leaders cut publishing time to market by 50%.
“Ultimately our users want to grow their client and asset base, and they want to make smart investment choices. We realized not only could we consolidate our multiple websites into one content management system and find efficiencies there, but with the same content store we could publish our Perspectives app.”
Stephen Reilly, Director of Digital Communications, Lord Abbett
See how the asset management leaders cut publishing time to market by 50%.