Retail Banking Success Stories
“OCBC has implemented Adobe Advertising Cloud for the Consumer Banking business since early 2018 and has leveraged the platform for both branding and direct response campaigns.”
Cedric Dias, Head of Digital Marketing, Product Marketing, and Silver Segment, OCBC Bank
OCBC Bank in Singapore is working to stay ahead of digital trends. By partnering with Adobe, they’re increasing customer engagement and boosting their search conversions.
“OCBC has implemented Adobe Advertising Cloud for the Consumer Banking business since early 2018 and has leveraged the platform for both branding and direct response campaigns.”
Cedric Dias, Head of Digital Marketing, Product Marketing, and Silver Segment, OCBC Bank
OCBC Bank in Singapore is working to stay ahead of digital trends. By partnering with Adobe, they’re increasing customer engagement and boosting their search conversions.
“Using the integrated Adobe Experience Cloud solutions, we can put fresh content on the web, measure it, optimize it, and deliver seamless messaging across marketing channels.”
Eboni Boicel, Head of Digital Marketing, National Bank of Canada
The National Bank of Canada wanted to switch to a data-based decision-making model to use personalization to connect with prospects and customers. By using Adobe Experience Cloud, they’ve done just that, making data-driven personalization a reality and streamlining their marketing processes.
“Using the integrated Adobe Experience Cloud solutions, we can put fresh content on the web, measure it, optimize it, and deliver seamless messaging across marketing channels.”
Eboni Boicel, Head of Digital Marketing, National Bank of Canada
The National Bank of Canada wanted to switch to a data-based decision-making model to use personalization to connect with prospects and customers. By using Adobe Experience Cloud, they’ve done just that, making data-driven personalization a reality and streamlining their marketing processes.
“We decided that the future for our digital strategy needed to be built on completely integrated customer experiences. By continuing to deliver more personalized digital experiences, we’re improving our ability to engage customers and improve sales.” Todd Copeland, general manager of digital at National Australia Bank.
NAB realized they needed to change. Their old system took weeks to make changes in their digital channels. By adopting a new integrated digital foundation, they were able to increase speed and adoption of the tools, driving agility and improved experiences for customers.
“We decided that the future for our digital strategy needed to be built on completely integrated customer experiences. By continuing to deliver more personalized digital experiences, we’re improving our ability to engage customers and improve sales.”
Todd Copeland, general manager of digital at National Australia Bank
NAB realized they needed to change. Their old system took weeks to make changes in their digital channels. By adopting a new integrated digital foundation, they were able to increase speed and adoption of the tools, driving agility and improved experiences for customers.