Attribution and Measurement

Use measurement solutions from industry leaders like Nielsen to get the full scope of a campaign’s performance both online and off-line. Gain actionable insights with easy access to real-time campaign data and customised reports.


Be successful at measuring campaign success.

You have the marketing tools and key players like designers, developers, business strategists and content specialists to deliver exceptional experiences to your customers. But gaining a deeper understanding of their work’s success — the impact that different audiences and campaigns contribute to conversions or actions — can be elusive.

With attribution and measurement tools, you can glean context-rich insights from your campaigns within the DSP. Our proprietary tools and partnerships with off-line sales measurement solutions give you the full scope of the success of your campaigns.


See what makes it work.

Comprehensive real-time reporting
Gain actionable insights down to the site level with real-time data in your analytics dashboard. Over 70 metrics give you an overview of your campaigns, including geographic snapshots of where your ads ran and on-target audience demographics verified by Nielsen DAR, comScore vCE and more.

Customised reports
Build reports based on specific campaign dimensions and metrics that matter most for your objectives. Select from pre-built templates or customise your own. You can easily schedule reports to deliver directly to your key stakeholder on a regular basis.

More access to off-line sales data
See the full scope of a campaign performance — including what happens off-line — with data from third-party off-line sales measurement partners, such as Nielsen, DLX and Mastercard.

Multi-touch attribution
Access attribution reporting for DSP data — display, video and native (along with Search data touchpoints) — across any of six single and multi-touch models. Attribution pathing allows you to understand the contribution to a desired action from each of these individual touchpoints.

Learn more about attribution and measurement in Adobe Advertising Cloud.

Look into TV audience measurement.

Discover the science of measuring TV audiences in our Adobe blog.

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Stay up to date.

Find out how attribution in paid media is more complex than you might think in this article on our Adobe blog.

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