Scalable content creation and delivery
Teams with varying skillsets can update content with a suite of easy-to-use tools. The visual editor is available for team members who want to work within the web and app experiences in a live, visual editing environment. At the same time, document-based authoring gives anyone the ability to publish using Microsoft Word and Google Docs. Create and reuse modular content using Content Fragments across regional sites for consistency at scale while allowing for customization. Then, use content-as-a-service (CaaS) capabilities to deliver content through APIs, extending it across various touchpoints.
Henkel launched 300 web domains for 30 brands spanning 40 countries.