With competition intensifying across digital commerce channels, securing market share and growing customer value have become both strategic priorities and moving targets for brands. The key to long-term success is delivering shopping experiences that are personalised and designed for conversion.

But for many organisations, outdated back-end systems — and the fear of a full replatform — have made this difficult to achieve. Now, with Adobe Commerce Optimizer, brands can deliver modern, responsive digital experiences by enhancing their existing commerce platforms with a high-performing shop front.

What is Adobe Commerce Optimizer?

Commerce Optimizer is a new headless shop front solution designed to upgrade the front end of your ecommerce site while allowing your existing back-end system to remain unchanged. With access to the Commerce Shop Front, generative AI content creation, A/B experimentation and a new catalogue data model, this unique solution paves the ways for brands to create shopping experiences that drive results while retaining their trusted workflows and systems.

Instant access to a high-performance shop front.

Operating from a legacy commerce solution can hinder a business’s ability to deliver experiences that convert and drive sustained growth. It’s often complex and expensive to create, manage and release new and improved shop front experiences and site performance limitations can cause the most compelling content to deliver lacklustre results.

But after integrating Commerce Optimizer into an existing back-end solution, brands will have access to Adobe Commerce Shop Front — an agile, lightweight commerce front end powered by Edge Delivery that yields lightning-fast performance and top-tier Google Lighthouse scores. Customers using Commerce Shop Front, like HanesBrands, have seen their page load speeds get four times faster and Lighthouse scores reach 100. These performance gains have improved their search engine visibility and ranking for unbranded keywords, leading to increases in organic traffic.

Increase conversion rates with self-service authoring and testing.

Commerce teams are under pressure to deliver highly relevant experiences to each visitor. But scaling personalised content creation fast enough to truly move the needle on engagement, conversion and ultimately loyalty is a challenge.

Commerce Optimizer empowers merchandisers to bring new content to market faster through AI-powered authoring, merchandising and experimentation tools. Teams can continually create and test new content, use generative AI to produce product image variations for more relevant product pages and personalise search and recommendations — all without the help of IT — to speed product discovery and drive sales.

Adobe Commerce Optimizer also comes with testing tools and automated reporting, making it faster and easier to run high-volume A/B tests and generate insights that help optimise on-page elements or entire pages. Analytics dashboards further help to identify potential journey bottlenecks, while before-and-after metrics document the impact of each new strategy.

Flexible merchandising that maximises revenue.

Powered by a new set of composable merchandiser services, Commerce Optimizer is built to maximise product performance at enterprise scale. It can ingest and enhance product data from multiple sources — including existing commerce platforms, third-party PIMs and even flat file shops — with the speed and flexibility needed to support massive catalogues. The new catalogue data model enables businesses to manage up to 250 million SKUs in a single instance, personalise pricing with support for up to 30,000 unique price points per SKU and ingest large volumes of product and pricing data at enterprise-grade speeds. Commerce Optimizer also gives merchandisers instant access to Adobe Express and Adobe Firefly for image management and generative AI, enabling them to create dynamic catalogue variations that display targeted product sets across any number of shop fronts.

Using flexible, user-defined rules, brands can easily launch new shop fronts, run localised promotions, support new business models and enter new markets — fast. This agility empowers businesses to maximise revenue opportunities in every market, with the right products, prices and experiences.

Unlock the potential of digital commerce.

Commerce Optimizer transforms how businesses connect with their customers, enabling dynamic and personalised shopping experiences that supercharge conversion rates and sales — without the need to undergo a massive shift in back-end commerce technology.

By combining high-performance shop fronts with intelligent merchandising, streamlined authoring and a flexible catalogue foundation, Commerce Optimizer helps brands quickly transform their commerce experiences and unlock lasting growth.

Learn how Adobe Commerce Optimizer can build dynamic digital shop fronts and lasting loyalty.

Shaun is a seasoned Marketer and Business transformation lead with over 20 years’ experience in positioning and leading Enterprise transformations across a variety of industries. Having worked with Adobe Partners for several years, he’s now leading Marketing for Adobe Commerce across EMEA, showing how the power of Commerce solutions, integrated into the Adobe Experience Cloud, can deliver world-class commerce customer experiences for you.

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