Adobe Real-Time CDP Collaboration is Now Available in EMEA, with PRISA and iq digital as initial partners in region
02-03-2026
We’re thrilled to announce that Adobe Real-Time CDP Collaboration is now generally available in EMEA! This marks a major milestone in empowering brands and publishers to collaborate on valuable first-party data in a privacy-first, secure environment.
Why This Matters
As customers demand meaningful and relevant experiences, privacy regulations tighten, and reliance on third-party signals wane, businesses need innovative ways to reach and engage prospects and customers while honoring consumer trust. Increasingly, brands are turning to new strategies to engage their best audience and measure impact. No longer does a “spray and pray” approach with antiquated identifiers hit the mark for acquisition. Now, using precise audience targeting channels and utilizing second-party data for co-marketing and data partnerships is what is moving the needle. Data collaboration is the new imperative for a successful marketing and advertising strategy: these strategic collaborations with trusted publishers and brands can provide the audience reach and campaign impact that organizations are craving.
Adobe Real-Time CDP Collaboration:
Already available in North America, Australia and New Zealand, Adobe Real-Time CDP Collaboration helps organizations, both on the demand and supply side, to scale critical data partnerships and activations. While Adobe Real-Time CDP Collaboration is available as a standalone product, it is also natively built into Adobe Real-Time CDP, Adobe’s customer data platform, making it seamless for customers to draw value out of their first-party audiences they have already crafted and put them to use in data collaboration use cases.
Real-Time CDP Collaboration streamlines and simplifies clean room workflows with the following capabilities:
- A marketer-friendly and unitive UX: making it easy for brands, publishers and media networks to find and connect with each other for co-marketing and advertising campaigns
- Patent-pending architecture that drives real-time insights in a secure environment: customers can instantly derive insights from their audience and conversion data without row-level movement, exposure or co-mingling
- An agnostic approach that drives interoperability across the ecosystem: data can be sourced from any cloud store or data warehouse and can work with any collaboration partners, no matter where their data resides.
- Built on Adobe Experience Platform: enabling data collection that is embedded into a brand’s data, journey, and content strategies to deliver personalization at scale.
Discover, Activate and Measure at Scale
With Adobe Real-Time CDP Collaboration, advertisers can now work with major publishers in EMEA, including PRISA and iq digital to drive audience insights, identify high-value audiences, and realize data-driven strategies to acquire and engage customers with precision and then closing the loop and proving value with outcomes based measurement that overlays conversion events with ad exposure data.
Real-Time CDP Collaboration goes beyond just advertiser and publisher relationships. Brands can also work with other brands to launch co-marketing campaigns or drive audience expansion that connect the paid to owned channel journey for an impactful customer experience. The purpose-built, out-of-the-box, intuitive workflows allow for organizations to quickly move from ideation to action to value without having to wait for technical teams or resources to assist. Immediate impact is measurable with user-friendly dashboards and metrics.
Data collaboration is the new imperative. Take action today!
Respecting consumer privacy while tailoring context-driven experiences is what turns a prospect into a customer. Age old tactics and privacy insensitive identifiers are no longer up to the task for this endeavor; data collaboration is now a vital tool to deliver experiences that drive value. With Adobe Real-Time CDP Collaboration, now brands and publishers in Europe can make the most of their first-party audiences by building deep partnerships across the ecosystem that deliver customer and business value.
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