In today’s digital-first world, every interaction matters and the final step of a customer’s journey is often the most crucial — filling in a form. Whether it's signing up for a newsletter, requesting a quotation or registering for an event, forms are where interest turns into action. Yet many organisations rely on in-house form solutions that can’t keep up with the seamless experiences customers expect today.

There is a strong opportunity to unlock cost savings and accelerate growth by reimagining how forms are created, delivered and managed — bringing them up to the same standard as the rest of the digital experience. But many businesses are held back by common challenges like:

• High development overhead with every basic update requiring customised code
• Disjointed user experiences from iframe-based forms
• Manual data handling that slows operations and increases risk
• Low conversion rates due to frustrating user interfaces

Adobe Experience Manager Forms for Adobe Experience Manager Sites customers.

To meet these challenges head-on, Adobe is introducing a new Adobe Experience Manager Forms offering built specifically for the purposes of Adobe Experience Manager Sites customers. It is designed to help martech teams create high-performing, on-brand forms quickly and at scale. It offers streamlined authoring, reusable content, seamless integration with backend systems and an omnichannel delivery model — transforming forms into a strategic asset rather than a bottleneck.

Build forms faster with agile tools.

Creating marketing forms is now much faster and simpler. With Adobe Experience Manager Forms, authors of all skill levels can quickly build secure, accessible forms using intuitive, flexible tools — all using the same components as Adobe Experience Manager Sites. Authors can choose from multiple authoring options, including the Adaptive Forms Editor with its drag-and-drop interface, pre-built components and guided Wizard UI that streamlines the entire creation process.

The Universal Editor provides a WYSIWYG environment with real-time editing and built-in extensibility, supporting customisation and experimentation. For teams that prefer structured, spreadsheet-based workflows, document-based authoring allows forms to be created directly in Excel or Google Sheets — using rows to define fields and columns to set attributes. This makes it easy for business users to collaborate without writing code.

Try using Universal Editor now.

Scale efficiently with reusable content.

Adobe Experience Manager Forms makes it easy to manage forms consistently and efficiently. A centralised template library helps teams start quickly with pre-designed, customisable layouts that follow your brand guidelines. These templates can be reuse and adapted across campaigns to accelerate time to market.

The visual themes editor allows authors to apply uniform styling across multiple forms from a single place — eliminating the need to redesign each form individually. And with reusable form fragments, teams can build modular sections, such as contact information blocks or consent fields, once and apply them across multiple forms — with updates flowing automatically to wherever they are used.

Capture accurate, integrated data.

Capturing accurate data is only valuable when it is immediately usable and reliable. Adobe Experience Manager Forms comes with built-in validation for common field types like email and date, while also supporting customised logic to meet your specific business requirements. To ensure submissions are secure and authentic, it offers out-of-the-box bot protection through hCaptcha,Google reCAPTCHA or Cloudflare Turnstile.

Integration is equally simple. With out-of-the-box connectivity to systems like Salesforce,Microsoft Dynamics and SharePoint, form data can be routed automatically and used to pre-fill forms for a more efficient and user-friendly experience. And when connected to Adobe Marketo EngageorReal-Time CDP, that data becomes instantly actionable — powering personalised journeys, triggering campaigns and enhancing lead nurturing at scale.

Deliver experiences across every channel.

With Adobe Experience Manager Forms embedded natively in Adobe Experience Manager Sites, marketers can ensure a seamless, on-brand experience across every channel and device. Forms are authored in the same environment as Adobe Experience Manager Site pages, using the same components and styling rules — eliminating the inconsistencies and performance issues that come with iframe-based embeds. Features like progressive profiling dynamically adapt forms based on user behaviour, revealing only the most relevant questions and reducing friction.

Built on a headless architecture, forms can be published across web, mobile and conversational interfaces from a single source of truth. Thanks to Edge Delivery Services, forms load with lightning speed, stay resilient under high traffic and help maintain perfect Core Web Vitals — contributing to a smoother experience and better conversion rates.

Turning Forms into a conversion engine.

This new Adobe Experience Manager Forms offering built specifically for Adobe Experience Manager Sites customers closes the gap between form creation and conversion — giving marketers the tools to move faster, integrate smarter and deliver experiences that truly perform. Whether you’re launching a product, capturing leads or running high-impact campaigns, forms are a strategic part of the customer journey.

It is time to modernise how you build and manage forms. Adobe Experience Manager Forms helps you to turn every form interaction into measurable business impact.

To learn more about Adobe Experience Manager Forms, visit the overview page.

https://business.adobe.com/fragments/resources/cards/thank-you-collections/experience-manager-forms