Whether your business sells to consumers, businesses or both, unifying the sheer volume of data available across channels, devices, segments and departments can appear a daunting prospect... but it doesn’t need to be.
Adobe’s Real-Time CDP, built on Adobe Experience Platform, creates a single, real-time view of customers helping brands deliver more personalised experiences to grow their businesses and take the relationship they have with their customers to the next level.
Utilising real-time events and data from all sources, Adobe Real-Time CDP delivers rapid segmentation, removing data silos and delivering personalised experiences from real time enabling leading brands such as TSB Bank, O2 / Telefónica Germany and Real Madrid C.F., to streamline workflows, transform personalisation strategies and personalise customer experiences at scale:
TSB Bank
Before working with Adobe, top UK bank TSB took a linear approach to customer data, delivering generic marketing materials to its customers. Teams would segment customers and prospects into broad categories before targeting each segment with batch marketing materials.
As well as being impersonal, this process was also time consuming, taking up to two weeks to launch campaigns. Adobe’s Real-Time CDP unified the banking experiences, combining data from TSB’s online and offline channels for a complete view of every customer and suggest actions which could be undertaken instantly. For example, customers searching for new homes online could receive helpful information about TSB’s mortgages.
The impact was significant. Within one year of using Adobe Experience Platform and Real-Time CDP, TSB saw a 400% boost in loan applications thanks to delivering more relevant offers and communications.
TSB can now also record in-branch interaction and use insights to inform follow-up online marketing to help customers along their journey, such as extending a specialised mortgage offer. Likewise, in-branch employees have access to the same information as online teams, so they can recommend relevant products or services based on an individual’s online interactions.