Adobe Real-Time CDP is advanced data management. Built just for marketers.
Set marketing and IT teams free. Adobe Real-Time Customer Data Platform lets marketers collect, normalize, and govern B2B and B2C data and unify it into real-time profiles that can be activated across any channel.
Get marketing confidence with Adobe Real-Time Customer Data Platform.
Built on the Adobe Experience Platform, marketers now have data management capabilities typically found only in IT departments. From collecting known and pseudonymous data from across channels to create holistic real-time profiles to managing data privacy to instant activation, marketers have the freedom to personalise like never before.
Single, uniform data format
Collect and unify data into a standard taxonomy that can be activated in real time, including consumer or professional or both, internal and external and known and pseudonymous data.
Real-time person and account-based profiles
Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.
Actionable insights for B2C and B2B
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile and social.
Privacy controls and data governance
Market responsibly with patented tools to help brands operationalise data usage policies and give customers greater control over their information.
Single CDP for managing both B2C and B2B lines of business
Combine B2C and B2B data to create hybrid profiles using both consumer and professional attributes and behaviour to find new sales opportunities across lines of business.
A cookieless future? You’ll be fine.
Five tips — from tech audits to reducing friction.
“As today’s work is driven by a digital-first mindset, there’s an added urgency for a compelling experience at each step in a customer’s journey. Adobe Experience Platform will help to empower our team to understand our customers better, ultimately resulting in more personalised and valuable engagements — a powerful tool for any brand looking to succeed today.”
vice president of marketing operations at ServiceNow