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Get Ready to Accelerate Growth through Digital Experiences.
Adobe Real-Time CDP collects B2C and B2B data from across systems and unifies it into real-time profiles ready for activation across any channel.
Get Ready to Accelerate Growth through Digital Experiences.
Real-Time CDP is your complete customer data management solution — from acquisition through loyalty — with customer data capabilities and advanced tools built in. Using durable third-party data integrations and second-party data collaboration tools, you can prospect new customers, enrich top-of-funnel experiences, optimise your audience targeting and more — all without third-party cookies.
Real-time B2C and B2B profiles with instant activation and personalisation for every customer across every touchpoint, every time.
Build privacy-safe data partnerships and supplement first-party data with partner datasets for enrichment and acquisition without cookies.
Patented data governance and advanced tools for regulated industries let teams responsibly market while ensuring customer privacy and preferences.
Built on the Adobe Experience Platform, Real-Time CDP connects natively with other applications for fast results without additional connectors.
Compose, build, rank, split, model and more to craft audiences for the enterprise.
Enriched, privacy-ready consumer and account profiles update automatically based on behavioural, transactional and operational data without manual data stitching.
Collect, enrich and distribute data at incredible speed and scale to jump-start your customer experience management.
Through Adobe Experience Platform Edge Network, our globally distributed servers can collect, process and activate data in real time.
Inspire customer trust and loyalty with advanced data governance tools that keep data secure while giving appropriate access to teams across the organisation.
Improve segmentation and personalisation with machine learning (ML) and AI-powered predictive propensity scores and contextual insights that let you understand your customers better.
Support both your B2C and B2B business with the only CDP that gives you unified, actionable person and account profiles.
Real-Time CDP gives marketers the data management tools they need to deliver consistent personalisation across channels.
IT is tasked with keeping the entire organisation functioning while protecting it from threats — both malicious and accidental.
Melanie Babcock, Vice President of Integrated Media at The Home Depot
Bring the strengths of these two products together to create end-to-end, real-time customer experiences. Build unified profiles and actionable audiences while you also create, orchestrate and deliver personalised customer experiences from a single platform.
Combine Marketo Engage data with all other B2B data in Real-Time CDP to create complete real-time lead, account and opportunity profiles. Then activate those profiles with Marketo Engage for personalised lead- and account-based engagement.
Quickly move from insights to activation with native connectivity. Insights generated in Analytics are unified with your other data sources in Real-Time CDP, creating actionable unified profiles for personalisation at scale.
A customer data platform (CDP) is a software solution that centralises your data across multiple channels and systems to create a single unified customer profile. This integrated database pairs real-time insights from customer interactions with scalable management tools to create more meaningful experiences for your customers.
Adobe Real-Time CDP is an application service built on top of Adobe Experience Platform that brings together known and unknown customer data to create trusted customer profiles with simplified integration, intelligent segmentation and real-time activation across the digital customer journey.
Consumer data integration is a series of protocols and processes that combine and organise customer data from multiple sources. CDI connects with multiple databases and imports the information into a single silo.
Information gathered in one place is easier to manage, access and secure. Even more importantly, customer data gathered in one place enhances the organisation’s ability to analyse and visualise the data — and do so in minimal time.
CDI is a crucial component of any business strategy that seeks to make decisions based on consumer behaviour.
The main difference between a DMP, CDP and CRM is the primary purpose for which customer data is stored and organised. Between managing existing customers, marketing to potential customers or integrating that information to create a unified customer profile, each platform uses data in different ways.
A customer data platform (CDP) builds a robust, varied picture of customers by collecting data from a wide array of sources. A CDP combines customer data from your website, customer service interactions, mobile app visits, physical visits to a shop and even a CRM or DMP.
The focus of a customer relationship management (CRM) platform is managing relationships with existing customers and leads. It helps organise data such as purchase history, customer contact information and any communications that might have happened with that individual.
A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymises it and then exchanges it with other companies for targeted advertising.
Yes. Adobe Real-Time Customer Data Platform (CDP) is a single system for customer data management across the customer lifecycle — from a prospect that has never engaged with the brand before to a first-time site visitor, return visitor, converted customer and loyal frequent customer of various products or services across lines of business.
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