Customer Data Platform

Adobe Real-Time CDP is advanced data management. Built just for marketers.

Set marketing and IT teams free. Adobe Real-Time Customer Data Platform lets marketers collect, normalize, and govern B2B and B2C data and unify it into real-time profiles that can be activated across any channel. 

Marquee

Adobe Definitive Hub to CDP

Find out more about how you can craft unforgettable customer experiences and make the most out of your valuable customer data with a Customer Data Platform.

Get marketing confidence with Adobe Real-Time Customer Data Platform.

Built on the Adobe Experience Platform, marketers now have data management capabilities typically found only in IT departments. From collecting known and pseudonymous data from across channels to create holistic real-time profiles to managing data privacy to instant activation, marketers have the freedom to personalise like never before. 

Single, uniform data format

Collect and unify data into a standard taxonomy that can be activated in real time, including consumer or professional or both, internal and external and known and pseudonymous data.

Real-time person and account-based profiles

Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.

Actionable insights for B2C and B2B

React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile and social.

Privacy controls and data governance

Market responsibly with patented tools to help brands operationalise data usage policies and give customers greater control over their information.

Single CDP for managing both B2C and B2B lines of business

Combine B2C and B2B data to create hybrid profiles using both consumer and professional  attributes and behaviour to find new sales opportunities across lines of business.

A cookieless future? You’ll be fine.

Five tips — from tech audits to reducing friction.

Purpose-built from the ground up to power B2C and B2B marketing at scale.

Streaming data collection

  • Normalised, flexible data models usable across Adobe and non-Adobe connections
  • Person and account-based data schemas designed for B2B and B2C marketing
  • Tag management and event forwarding collect and distribute event-level data in real time.
  • Optimised profiles that accelerate experience delivery time
Guide

Real-time profiles and activation

  • Unified, actionable person and account profiles that contain consumer data, professional data or both
  • Drag-and-drop segmentation designed for B2C and B2B marketers
  • Person and account-level identity resolution and profile enrichment
  • Consistent customer experiences through orchestration and real-time activation across channels and environments

Patented data governance

  • Preset and customisable data governance framework for peace of mind
  • Data source labelling and policy creation to ensure compliance
  • Automated enforcement to prevent policy violation
  • Convenient data lineage for easy modification

Combined B2C & B2B data

  • A single CDP with native B2C and B2B data models to support multiple lines of business
  • Combined consumer and professional data inside the same platform 
  • Hybrid customer profiles containing both consumer and professional behaviour and attributes
  • Person & account-based segmentation powered by B2C and B2B data

See why Adobe was named a multichannel marketing hubs Leader.

Read 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs to see how Adobe was evaluated among 20 vendors.

“As today’s work is driven by a digital-first mindset, there’s an added urgency for a compelling experience at each step in a customer’s journey. Adobe Experience Platform will help to empower our team to understand our customers better, ultimately resulting in more personalised and valuable engagements — a powerful tool for any brand looking to succeed today.”

Susie Emmerling

vice president of marketing operations at ServiceNow


Recommended reading

Hub

CDP Demystified

Get clarity on what Customer Data Platforms (CDPs) are, what they do and how brands use them to build comprehensive views of each-and-every customer.

Blog

Solving the customer data platform problem.

Real-Time CDP lets marketers unify data from all sources and systems and activate across channels in the moment.

Forrester report

Customer data platforms can help marketers navigate a cookiless future.

Adobe and Forrester look ahead in Get Your Data Depreciation Plan Together.

Blog

Real-Time CDP, real-time customer experience.

Combine known and unknown data to create one-to-one personalised experiences across all channels.

Let's talk about what Adobe Real-Time CDP can do for your business.