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Marketer using AI Assistant to generate a targeted audience for a Black Friday campaign.
Marketer using AI Assistant to generate a targeted audience for a Black Friday campaign.

AI ASSISTANT IN ADOBE EXPERIENCE PLATFORM

Enhance productivity and performance with AI Assistant.

AI Assistant in Adobe Experience Platform is a conversational tool that helps you understand your data, generate audiences, create content, and optimize campaigns. AI Assistant makes expert-level task performance possible for all.

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Marketer using AI Assistant to generate a targeted audience for a Black Friday campaign.

Meet AI Assistant in Adobe Experience Platform.

AI Assistant helps teams increase productivity using generative experience models that capture Adobe product knowledge and insights. Based on a native connection to your organization's unique enterprise data, campaigns, audiences, and business goals, all while adhering to your brand’s data security standards

Deepen your product expertise.

Get a natural language tool that lets you discover and learn about advanced features as you work.

  • Product mastery through pointed learning and open discovery. Quickly access Adobe product information using questions such as, “How do I build an audience?” or “What is an identity map?”
  • Troubleshoot. Navigate new scenarios or resolve workflow issues with easy access to answers based on product documentation or specific customer data sets without opening support tickets.
A customer using AI Assistant to learn how to create an Adobe Journey Optimizer campaign
AI Assistant providing audience engagement metrics in response to a customer query

Uncover operational insights.

Use AI Assistant to generate answers to questions surrounding objects such as datasets, audiences, and journeys.

  • Data management. Uncover the lineage between your schemas and datasets and gain a deeper understanding of how existing Experience Data Model (XDM) fields are utilized.
  • Audience management. Gain insights into where your audiences are used and maintain data hygiene to keep audience inventory accurate and relevant.
  • Journey management. Track the number of active journeys, identify the audiences used within each, and maintain journey hygiene.

Optimize audience strategies.

Use AI Assistant to get insights into ongoing changes with audiences and to estimate their size and likelihood to engage.

  • Change detection. Monitor significant audience spikes and drops, preventing disruptions to activations and campaigns.
  • Audience change attribution. Get insights into variables that influence changes in audience size.
  • Audience size estimate. Access quick estimates on audience sizes before they're built, significantly reducing coordination time.
  • Propensity scores. Uncover insights about customers most likely to engage or convert.
Audience segment metrics with intelligent insights for a specific campaign

Adobe’s AI ethics principles.

AI Assistant helps teams be more effective while fully reflecting Adobe's commitment to responsible AI development and deployment.

Accountability

We take ownership over the outcomes of our AI-assisted tools. We have processes and resources dedicated to receiving and responding to concerns about our AI and taking corrective action as appropriate.

Responsibility

We approach designing and maintaining our AI technology with thoughtful evaluation and careful consideration of the impact and consequences of its deployment.

Transparency

We are open to explaining our use of AI to our customers, so they have a clear understanding of our AI systems and their application.

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Learn more about Adobe's commitment to AI ethics

Learn about privacy, security, and governance in AI Assistant

AI Assistant is available in Adobe Experience Platform, Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Customer Journey Analytics, and Adobe Workfront.

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Learn more about AI Assistant.

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Content as a Service v3 - ai assistant - Tuesday, March 4, 2025 at 10:41

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AI Assistant in Adobe Experience Platform
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Marketer using AI Assistant to generate a targeted audience for a Black Friday campaign.
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Master your business data, workflows and campaigns with AI Assistant in Adobe Experience Platform. Unleash team productivity and insights to accelerate growth.
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2025-03-18
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Let’s talk about what AI Assistant in Adobe Experience Platform can do for your business.

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