Customer success and impactful change: 2022 highlights

As we reflect on 2022 and look ahead to this year, I’m reminded of all the fantastic work Adobe has done and all that our customers have achieved in what was another eventful year.

In 2022, we worked with a number of brands to create more streamlined workflows, to improve digital experiences, and to unlock the maximum value of our technology to help them achieve their business goals. Adobe Experience Cloud has allowed our customers to deliver not only more personalised marketing and tailored brand experiences, but also to make an impact beyond their business goals, and on a wider and more meaningful scale.

As 2023 kicks off in earnest, it’s the perfect time to look back at some of the highlights.

Igniting the passion of football fans globally with digital experience

We all know that sport is a uniting experience for its fanbase, and as we’ve seen with the 2022 World Cup it can bring people and nations together. Now, with innovative new technologies, clubs can reach and engage with fans on a much deeper level, wherever they are in the world.

In August, Adobe worked with FC Bayern Munich to roll out our Real-Time CDP solution and set a new standard for digital fan experiences across the world. Adobe Experience Cloud allowed FC Bayern to gain deeper insight into fan behaviours, and combine data from multiple channels to deliver personalised, relevant and engaging content to their fanbase at all times. Now, it is able to deliver more emotive experiences and experiment with new forms of content delivery, on a huge global scale.

Crafting paperless customer journeys with electronic signatures

NatWest, one of the major banks in the UK, came to Adobe with a number of objectives – including becoming a sustainability leader. Together we worked on plans to reduce its carbon footprint and improve productivity through greater use of automation and digital workflows, while still complying with financial regulations for secure processes. NatWest Group’s Centre of Excellence for eSign transformed their digital business processes by eliminating the need for paper signatures, and instead creating a streamlined and secure online system.

As a result, NatWest has been able to make progress on their sustainability journey and make a difference to the planet, saving 9M sheets of paper, 960K gallons of water and 336K pounds of wood with paperless workflows – all while supporting 1.3M annual transactions and reducing the average contract cycle time by 90% for 2 million contracts.

Boosting charity donations with Adobe Experience Cloud

Leading charity, Save the Children used a number of Adobe’s Experience Cloud solutions, including Manager, Analytics, Target and Campaign to generate a vital increase in charitable donations during the peak of Covid-19 and in 2022, for the Ukraine invasion relief appeal - raising £1.5 million in just two weeks.

The team tested new homepages, experimented with dynamic management tools, and brought Save the Children’s stories to life in creative ways across the charity’s digital platforms. As a result, the number of visitors to the charity’s website that converted into donors jumped 85%, while the number of visitors who signed up to become regular donors increased by 58%. The enhancements Save the Children made to its user experience also helped it to increase its Revenue Per Visitor by 25%, while driving up its revenue per page view by 83%.

This is just a small snapshot of the impact our customers were able to make using our Adobe Experience Cloud solutions and I’m excited to see what the year ahead brings and how we’ll help them achieve their goals and make a real difference over the next 12 months.

To find out more about how Adobe Experience Cloud can help your business in 2023, visit here.