Meet the 2025 Adobe Experience Maker Awards finalists — bold visionaries creating exceptional experiences.
The Adobe Experience Maker Awards celebrate visionary leaders who’ve defined the future of customer experience. This year’s finalists are setting bold new standards in delivering personalisation at scale with Adobe Experience Cloud. Their remarkable work is not only redefining customer experiences today but also paving the way for future innovations, proving that extraordinary is just the beginning.
Announcing the 2025 Adobe Experience Maker Awards finalists.
Join us in congratulating the individuals, teams and companies driving transformative customer experiences in their organisations and industries across our nine global awards categories.
The Advocate
This award recognises the company demonstrating an innovative customer-first approach, creating personalised customer journeys using Adobe Experience Cloud applications.
- AAA Northeast
- smart Europe GmbH
- Toyota Motor Europe (nominated by Valtech)
The Ambassador
This award recognises the individual who has gone above and beyond by sharing their Adobe Experience Cloud product expertise and best practices to help their peers and colleagues succeed.
- Lokesh Alluri, Lenovo
- Kate Riley, Lloyds Banking Group
- Gerard-Jan Princée, Nationale-Nederlanden
The Catalyst
This award recognises companies using Adobe Real-Time Customer Data Platform as a catalyst to combine data sources and activate high-value customer signals for timely and relevant experiences that drive engagement while protecting consumer privacy through strong data governance policies.
- General Motors
- Vivo
- TELUS
The Conductor
This award recognises the company optimising their content creation and delivery workflows to accelerate time to market using Adobe Experience Cloud applications.
- Banco Bradesco
- Kroger
- ServiceNow
The Disruptor
This award recognises the company delivering personalised, immersive shopping experiences for B2C, B2B or hybrid customers and fuelling growth using Adobe Commerce.
- CASIO COMPUTER CO., LTD.
- Sling TV
- Unilever (nominated by Accenture)
The Experience Maker Executive of the Year
This award recognises the visionary leader who has driven digital transformation across their organisation and delivered advances in customer experience to achieve significant business impact with Adobe Experience Cloud applications.
- Bonnie Thorn, AMP Limited (nominated by Helium)
- Shekhar Gowda, The Coca-Cola Company
- Eric Phillips, Delta Air Lines
- Betsy Rohtbart, IBM
The Experience Maker of the Year
This award recognises the individual or team that has worked collaboratively to deliver exceptional customer experiences and business impact with Adobe Experience Cloud applications.
- AAA Northeast, Digital Business Team
- Air India, Digital and Technology Team
- Prudential Financial, MarTech Strategy, Product and Orchestration Team
- Whitney Hutchinson, T-Mobile
The Maverick
This award recognises the groundbreaking company that has fearlessly pioneered innovative customer experiences through imaginative, out-of-the-box strategies and transformative use of Adobe Experience Cloud applications.
- AbbVie
- The Coca-Cola Company
- Pfizer
The Transformer
This award recognises the company that has made a strategic shift across people, processes and technology to create a digital-first go-to-market approach that leads to measurable business growth using Adobe Experience Cloud applications.
- Hero MotoCorp
- Lenovo
- Telmore (nominated by Accrease)
Make your voice heard.
You can help decide who receives The Maverick award, an audience choice category that recognises a groundbreaking company using Adobe Experience Cloud in inspired new ways. Voting is open until 10 January 2025.
The Adobe Experience Maker Awards global gala.
We’ll honour our finalists and reveal the winners live at an invitation-only gala event hosted during Adobe Summit in Las Vegas on 17 March, 2025. Congratulations to all our finalists!
