Riyadh Air partners with Adobe to deliver personalised global travel experiences, powered by generative AI
We recently announced an exciting new strategic technology partnership with Saudi Arabia’s new world-class airline, Riyadh Air. The airline will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will employ Adobe Experience Cloud to create a cohesive and tailored travel journey for Riyadh Air guests.
Personalising digital journeys
With plans to carry its first passengers in 2025, Riyadh Air aims to connect the Kingdom to more than 100 destinations around the world, supporting both the National Aviation Strategy’s and National Tourism Strategy ambitions to bring 330 million annual visitors to the Kingdom by 2030.
Adam Boukadida, chief financial officer at Riyadh Air, recognizes the opportunity to make customers’ digital journeys as rewarding as their actual travel experiences. “We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience. Through our strategic partnership with Adobe, we will be able to create incredible, personalised experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flight and towards the arrival destination across the world.”
Taking flight with Adobe Firefly and Adobe Sensei GenAI
Riyadh Air will use our technology to offer a seamless, end-to-end travel experience to the guests traveling globally to and from Saudi Arabia, as well as those traveling domestically within the Kingdom. Within Experience Cloud, Adobe Real-Time Customer Data Platform (CDP) will play a critical role in delivering highly personalised experiences to customers.
Adobe Real-Time CDP will manage Riyadh Air’s first-party customer data and combine it with data from its partners to create a unified view of each customer, that always respects privacy and consent. Based on this unified profile, Riyadh Air will be able to use other applications and services within Experience Cloud and Adobe Firefly to deliver personalised experiences, powered by generative AI and machine learning.
Riyadh Air will use Adobe Sensei GenAI capabilities within Experience Cloud to create the vast variations of on-brand copy required to deliver personalised campaigns at scale. Real-time insights and interactions, powered by Adobe Experience Platform, will enable Riyadh Air to offer travelers in the moment communications on their preferred channel. These insights will also be used to empower teams to understand the type of experiences and content that resonate with its culturally diverse and global guests, ensuring Riyadh Air delivers exceptional guest experiences every time.
A digital foundation for growth
Riyadh Air will be a world-class airline, adopting the global best sustainability and safety standards across its advanced fleet of aircraft equipped with the latest cutting-edge technology. The airline is expected to add USD20 billion to the Kingdom’s non-oil GDP growth, and create more than 200,000 direct and indirect jobs around the globe.
I’m personally excited about Adobe’s partnership with Riyadh Air as we set out to transform travel experiences globally. And equally, Anil Chakravarthy, president of our Digital Experience Business, is very optimistic about the airline’s ambitions. “As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalised, real-time digital experiences for air travelers. The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.”
Here's to a new standard in personalised travel experiences!
Adam Boukadida, Chief Financial Officer at Riyadh Air & Anil Chakravarthy, President of Adobe’s Digital Experience Business.