FINANCIAL SERVICES USE CASE
Optimise journeys for your business with tailored B2B experience management.
Adobe’s AI-powered solutions seamlessly integrate digital and traditional interactions to create personalised experiences that accelerate sales cycles. Advanced B2B marketing automation solutions let you co-ordinate complex journeys and provide tailored experiences that drive impact.
Unlock personalised account-based marketing with Adobe solutions.
UNDERSTAND YOUR BUYERS
Engage new accounts and unknown decision-makers in your existing accounts.
Whether prospects are exploring new 401(k) providers or insurance policies for their employees, Adobe solutions can help your marketing teams work more collaboratively with sales to identify and engage buying group members based on individual needs, preferences and interests.
- Complete unified profiles at the person and account level so you have a better understanding of the decision-makers and what they need to know now in the buying process.
- Leverage robust first- and second-party data capabilities and collaborate with trusted partners to identify and target high-propensity prospects.
- Connect sales and marketing data to drive consistent experiences and improved engagement across the client journey.
ENGAGE EVERY BUYING MEMBER
Scale personalised cross-channel content delivery to clients and prospects.
With Adobe’s unified customer profiles and journey management solutions, marketers can create and deliver relevant content when the moment is right. These personalised experiences can grow conversion rates and boost the number of qualified opportunities in the sales pipeline.
- Employ AI and machine-learning models to create audience segments specific to a contact’s stage in the buying cycle, interest areas and previous engagements for more precise targeting.
- Take advantage of known audience preferences to generate and assemble the relevant content and format to drive more effective engagement.
- Tailor experiences and nurture contacts for each account and decision maker as they move through the marketing and sales funnel.
PROVE MARKETING EFFECTIVENESS
Measure impact using AI and rules-based attribution models.
Prove your financial marketing team’s effectiveness and get granular performance insights by automatically capturing online and off-line customer interaction data.
- Understand the channels and content that are contributing the most impact in terms of pipeline, revenue and ROI so you can optimise and improve future marketing initiatives.
- Share insights easily with every team member through simple, pre-built dashboards to ensure sales and marketing are working in unison.
“Adobe solutions are not only powerful but easy to use, helping my team focus on what matters most: creating meaningful customer experiences.”
Andy Mullings, Head of Demand Operations, BNY Mellon
Dig deeper into account-based B2B experiences.
