Healthcare and Life Sciences use case
Improve health outcomes and loyalty with proactive healthcare programmes.
Healthcare providers, medical device organisations and pharmaceutical companies empower their customers to prioritise preventative care and improve adherence to lifesaving therapies through personalised journeys. Adobe solutions deliver connected, relevant experiences that promote health awareness, education and proactive care across the healthcare journey.
Help improve health outcomes and customer retention with Adobe.
Enhance profiles for better insights and engagement.
Building trust with complex provider buying groups is essential for pharmaceutical companies and other life science organisations. This requires successfully targeting and educating private and government healthcare providers. Adobe solutions give you the tools to manage all profiles and deliver marketing and public information campaigns that connect and engage target audiences.
- Connect and normalise online, off-line and pseudonymous audience data to create profiles on a single platform.
- Instantly activate profiles across any marketing channel to engage customers and providers with personalised, timely interactions.
Proactively guide journeys for healthier patients.
Activate customer data to create personalised care and educational experiences that address health concerns and empower patients and customers to make healthier, informed choices.
- Orchestrate and automate relevant journeys and interactions based on real-time customer behaviour.
- Personalise every customer experience using centralised offer decisioning, experimentation capabilities and powerful intelligence to deliver the most relevant and meaningful offers at the most impactful moments.
- Manage broad marketing and public information campaigns and personalised, one-to-one interactions to stay top of mind, no matter where customers and patients are in their healthcare journey.
Measure the end-to-end journey and reduce operational costs.
Integrate customer data from every touchpoint, including digital channels, customer portals, pharmacy check outs, doctors’ offices and call centres. Adobe provides secure, cross-channel measurement and analysis, along with AI-driven insights on this data, so you can manage the full customer journey and increase marketing efficiency.
- Unlock customer insights in a secure environment to improve segmentation, refine journeys and increase campaign performance.
- Give teams the ability to deliver faster, more efficient digital services that reduce costly off-line interactions.
- Build and execute full campaigns and measure the value and impact of every interaction across the customer journey.
"This approach [with Adobe] allows us to be much more strategic in how we create content and communicate with our customers. It is a major shift for our marketing organisation and it is exciting to see how it is being embraced.”
Kris Shorter, Director of Digital Marketing
Roche Diagnostics
Dive deeper into delivering proactive healthcare management.
