MEDIA AND ENTERTAINMENT SOLUTIONS
Engage audiences with personalised experiences that drive growth.
Deliver more value, cultivate brand loyalty and unlock business growth — all while maximising efficiency. Adobe’s AI-powered solutions provide marketing and IT teams with the tools to deliver highly relevant media and entertainment experiences and data-driven monetisation opportunities.
Adobe powers digital experiences for leading organisations across media, streaming, sports and live entertainment.
22%
increase in website conversions.
10X
better ad-match rates.
800
segmented campaigns to deliver 500 million targeted emails.
26%
more global digital visits.
Explore Adobe solutions tailored for media and entertainment.
Adobe connects your data, content and delivery channels to help you craft real-time, tailored experiences that are designed to captivate.
- Personalise for growth
- Boost viewer retention
- Enhance data collaboration
- Scale content creation
- Optimise with AI-powered insights
Grow revenue with customer-centric experiences.
Empower your teams with unified data and a holistic view of the customer journey. Adobe lets you deliver more customised experiences and pinpoint optimal moments for cross-sell and upsell opportunities — from subscription upgrades to repeat attendance at live sports events.
- Transform raw data into actionable insights that drive personalisation.
- Identify and engage high-value customers across your entertainment offerings.
- Guide customers to their next best offer with automated offer decisioning.
From churn risk to loyal viewer.
In today’s saturated streaming landscape, viewer retention is critical. Adobe can help media and entertainment organisations cultivate and retain a loyal viewer base through relevant AI-driven, personalised customer experiences.
- Unify and analyse each viewer’s data from every touchpoint — including connected TV (CTV), web, mobile and more — from a centralised platform that prioritises data privacy, security and customer trust.
- Uncover content viewing and engagement patterns, viewer preferences and the potential for churn.
- Proactively re-engage customers with tailored content suggestions and experiences that anticipate and meet their expectations and preferences, fostering retention and loyalty.
Collaborate with confidence. Grow with your audience.
Whether you run a streaming platform aiming to reach new viewers or a sports network looking to maximise ad revenue, Adobe can help you to connect with other brands and publishers in a secure, privacy-driven environment — unlocking shared insights, expanding reach and driving measurable results through trusted data collaboration.
- Discover and activate high-value audiences across emerging channels, like connected TV, digital audio and commerce media.
- Enhance advertising and co-marketing efforts with deeper insights, precision targeting and seamless collaboration.
- Showcase premium audience segments to attract brand investment, boost ad revenue and strengthen business relationships.
Streamline content operations with AI and automation.
Harness the power of generative AI and intelligent automation to supercharge your content supply chain — accelerating speed to market, improving agility and efficiency and maximising ROI across every channel.
- Scale content production and speed up delivery with collaborative, AI-powered tools that streamlines the creation of copy and creative variations across channels.
- Eliminate bottlenecks and improve efficiency by automating repetitive tasks and standardising campaign planning with intelligent workflows.
- Empower promotional partners to easily access, reuse and adapt approved assets — ensuring brand consistency and faster go-to-market execution.
AI-powered insights that fuel quality customer experiences.
Transform fan and audience experiences with AI-powered insights — accelerating discoverability and personalisation, optimising customer experience (CX) investments and maximising ROI across every touchpoint.
- Get a holistic view of the customer journey with flexible data models and AI-powered analytics that surface deep insights into engagement, conversion and content effectiveness.
- Refine strategies and maximise impact by aligning content, brand presence and marketing investments with factors proven to drive customer value and business outcomes.
- Deliver personalised experiences at scale by using real-time insights to guide content, offers and messaging, building stronger connections and long-term loyalty.
“Through our expanded partnership with Adobe, we’re unlocking new levels of creativity, connection and customisation that empower fans to not only feel closer to the game but also become creators and storytellers of their own NFL journeys.”
Tim Ellis, Chief Marketing Officer
NFL
Dive deeper into what Adobe can do for your media and entertainment organisation.
Content as a Service v3 - media-and-entertainment - Monday, 17 November 2025 at 12.40
