Transform documents into marketing strategies, presentations and on-brand content.

Acrobat Studio is an AI-powered workspace that combines PDF creation, editing, on-brand content creation and AI-driven insights for collaboration. For marketing teams, Acrobat Studio can help:

• Turn scattered research, briefs and decks into a central knowledge hub.
• Use AI to summarise, compare and analyse long documents.
• Easily create on-brand presentations, reports and campaign assets.
• Collaborate across Sales, Product and Leadership in a single shared space.

Acrobat Studio is designed for both insight-heavy marketing research and strategy as well as content-heavy campaigns or localisation.

Marketing teams can use Acrobat Studio to turn complex research into clear, actionable insights:

1. Centralise research in one place
   • Upload focus group transcripts, survey exports, analyst reports and competitor decks.
   • Group everything into a dedicated PDF Space for a project.
2. Use AI to better understand the data
   Ask Acrobat AI Assistant to:
   • Summarise long PDFs and transcripts.
   • Compare multiple documents and versions for insights or themes.
3. Align stakeholders around key findings
   • Share dedicated PDF Spaces with Brand, Research, Product Marketing and Leadership.
   • Collect comments, questions and decisions directly on documents.
   • Pin AI answers or summaries.
4. Turn insights into a story
   Use Adobe Express templates to build:
   • Insights deck for strategy workshops.
   • Visual summary reports for partners or stakeholders.
   • Export final content as secure, shareable PDFs.

Acrobat Studio supports all marketing campaigns from local to global by making it easier to reuse and adapt core campaigns.

1. Store master campaigns centrally
   • Keep master messaging frameworks, brand guidelines, creative assets and templates.
   • Organise them in PDF Spaces accessible to regional teams.
2. Adapt messaging with AI support
   Use AI Assistant to:
   • Rewrite messages for specific segments or regions.
   • Adjust tone while keeping core value propositions intact.
   • Propose localised angles based on regional priorities.

Acrobat Studio is unique because it is document-first, insight-driven while being enterprise-ready:

1. Document-first, not just asset first
   • Acrobat Studio is built around documents marketers already use like research reports, strategy presentations, contracts, SOWS and briefs.
   • AI sits on top of these documents to extract insights, not just generate new assets in isolation.
2. End-to-end document workflow
   • Combines document organisation with PDF Spaces, AI-powered insights with AI Assistant and scaled content creation with Adobe Express templates.
3. Security and governance built-in
   • Security is paramount to Adobe and Acrobat Studio is no different with enterprise-grade security, SSO and identity controls and compliance-first AI built directly into Acrobat.

The most effective way to start is to pick one high impact workflow and leverage all that Acrobat Studio has to offer.

Recommended starting projects:

• A brand or product positioning initiative.
• A thought leadership report.
• A major event or webinar series.

Acrobat Studio starting plan:

1. Choose one initiative where research, collaboration and content creation are all involved.
2. Create a PDF Space dedicated to that initiative.
3. Add core documents like research, briefs or assets.
4. Use AI Assistant to summarise key documents and insights.
5. Build the main narrative into a report, presentation or campaign plan using Adobe Express templates inside Acrobat Studio.
6. Share and refine with stakeholders while iterating for other campaigns or regions.