Adobe Customer Journey Analytics Features
Data flexibility
Drive efficiency in customer data analysis with tools and features that let users do advanced data handling tasks without a lengthy IT cycle. With Customer Journey Analytics, marketers can combine separate datasets, adjust views, add fields and fix data errors on-the-fly without altering the original data — so they can derive meaningful insights.
Derived fields
Save time and resources with powerful built-in capabilities that let you transform data and adapt your analyses on the fly. Make changes, redefine metrics or dimensions, fix errors found in uploaded data and instantly improve data accuracy — both retroactively and going forward — without harming the original data.
- On-demand element modification. Create new dimensions or metrics from multiple fields and easily rename field values or fix errant data.
- Rules builder. Use a customisable rule builder to apply complex data changes without rewriting and re-ingesting data.
- Ad Hoc reporting adjustments. Build marketing channel reports and classify relevant metadata as needed.
Data views
Empower analysts to quickly and easily adapt their data view for specific and precise interpretations based on their needs and business questions — all while preserving the underlying dataset.
- Unified customer data. Unify data from data sources in Adobe Experience Platform for seamless use in Customer Journey Analytics. Leverage data preparation capabilities to reconcile schema variations between report suites.
- Adaptable analysis. Change schema element settings without changing the schema itself.
Binding dimensions
Improve the accuracy of analyses and reporting with precise attribution that ensures actions or elements — such as search terms or discount codes — are applied to the relevant conversion, even if the customer detoured to other products or channels before completing the action.
- Dimension storage. Store dimension values beyond the initial hit.
- Detailed analysis. Selectively attribute dimensions within arrays of objects for a detailed analysis, without affecting the entire event.
More about data flexibility.
Content as a Service v3 - data-flexibility - Tuesday, 22 October 2024 at 16.02
Learn how to use data flexibility features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides.
