Repurpose existing images for new uses.

Align on creative direction before production.

Great campaigns start with alignment. Catching misalignment mid-production is costly because of multiple revisions, duplicated work, slipped timelines and reshoots.

Adobe Firefly Boards gathers concepts, references and creative direction on one infinite canvas where teams explore and refine together, aligning stakeholders before production starts.

Approved assets export straight into Adobe Photoshop with minimal rebuilding, no lost momentum, just concept to execution with confidence.

Turn creative direction into finished images.

Create polished imagery in a fraction of the time and avoid hours of retouching.

Generative AI in Photoshop retouches, adapts and refines right in your files, with the best model for each task from Adobe, Google Gemini and Black Forest Labs (FLUX).

Add elements and scale and lighting adjust automatically.

Scale approved creative across every channel.

Deliver more variations in less time.

AI Assistant in Photoshop automates the repetitive work of resizing, reformatting and clean-up, with layouts adjusting intelligently for each destination, from posters and display ads to social.

Outputs stay editable, native and non-destructive, exported in the right format, so teams spend their time on new work, not manual variations.

Learn more about keeping pace with campaign demands.

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Questions? We have answers.

How does Adobe Photoshop AI help enterprise teams retouch images faster?

Photoshop AI helps enterprise teams accelerate photo retouching by reducing the manual effort required for common edits like removing distractions, extending backgrounds and adding or replacing elements. For organisations investing in AI image editing and AI retouching, that means designers can move through first-pass production work more efficiently while still refining the final image inside Photoshop.

Which AI models are available for image editing in Adobe Creative Cloud for enterprise?

For AI image editing in Adobe Creative Cloud for enterprise, Adobe Firefly models are our core creative generative AI models. For executive teams evaluating AI retouching and enterprise-scale image workflows, Adobe offers image generation and editing with both Firefly and partner models to allow more variation during the creation process. For more information on partner models, check out the Creative Cloud integrations page.

How do teams export edited images for multiple channels and formats at once?

Teams can export edited images for multiple channels and formats at once in Adobe Photoshop by using Export As and artboard-based export workflows to create multiple sizes, file types and output variations in a single pass. This makes content repurposing more efficient by helping teams prepare edited assets for web, social, mobile and other destinations without manually saving each version one at a time.

How does Creative Cloud for enterprise improve photo retouching workflows?

Creative Cloud for enterprise helps streamline photo retouching by giving teams tools to refine, adapt and reuse approved imagery more efficiently. That can help to reduce bottlenecks in campaign production, shorten review cycles and make it easier to deliver polished assets across channels.

How does Creative Cloud for enterprise help reduce the need for reshoots?

Creative Cloud for enterprise can helps to reduce the need for reshoots by making it easier for teams to adapt approved imagery, replace or remove elements, extend scenes and create new variations from existing assets. This supports both content repurposing and image compositing, helping enterprise teams get more value from existing shoots instead of restarting production when campaign needs change.

Can AI retouching still support brand and quality standards?

Yes. AI retouching is most valuable when it supports, rather than replaces, professional creative judgement. Enterprise teams can use AI-assisted edits to speed up repetitive work while keeping final refinement, approval and brand alignment in the hands of designers and creative leads.

How does content repurposing help enterprises get more value from existing image libraries?

Content repurposing helps organisations extend the value of approved assets across campaigns, channels, audiences and formats. Instead of starting from scratch for every variation, teams can adapt existing imagery more efficiently and maintain stronger consistency across programmes.

Why would an executive team invest in a unified image editing workflow instead of separate point tools?

A unified workflow can reduce handoff friction, improve consistency and make it easier for teams to move from concepting to retouching to final asset delivery in one ecosystem. For enterprise leaders, that often matters more than any single feature because it supports operational efficiency across the full creative process.