.

Repurpose existing images for new uses.

Align on creative direction before production.

Great campaigns start with alignment. Catching misalignment mid-production is costly because of multiple revisions, duplicated work, slipped timelines and reshoots.

Adobe Firefly Boards gathers concepts, references and creative direction on one infinite canvas where teams explore and refine together, aligning stakeholders before production starts.

Approved assets export straight into Adobe Photoshop with minimal rebuilding, no lost momentum, just concept to execution with confidence.

Turn creative direction into finished images.

Create polished imagery in a fraction of the time and avoid hours of retouching.

Generative AI in Photoshop retouches, adapts and refines right in your files, with the best model for each task from Adobe, Google Gemini and Black Forest Labs (FLUX).

Add elements and scale and lighting adjust automatically.

Scale approved creative across every channel.

Deliver more variations in less time.

AI Assistant in Photoshop automates the repetitive work of resizing, reformatting and clean-up, with layouts adjusting intelligently for each destination, from posters and display ads to social.

Outputs stay editable, native and non-destructive, exported in the right format, so teams spend their time on new work, not manual variations.

Learn more about keeping pace with campaign demands.

  • Paramount+ used Adobe Firefly in a campaign for the film IF

    See how Paramount+ used Adobe Firefly generative AI to power a social media campaign that turned fan prompts into customised artwork, helping boost engagement.

  • Lipton & Critical Mass crush ad targets with Adobe Firefly

    Critical Mass streamlined Lipton Iced Tea’s creative process and accomplished 142% of the reach planned in six weeks using Adobe Firefly generative AI.

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