ADOBE EXPERIENCE MANAGER SITES: OPTIMISATION
Optimise your site for better conversion.
Increase your website’s performance with built-in features that let marketers quickly experiment and get instant insights.
Improve site performance — out of the box.
Adobe Experience Manager Sites helps you to achieve better results with the fastest possible page load times, user-friendly analytics and optimisation tools that make it easy to measure website traffic, analyse user behaviour and continuously improve engagement and conversion.
Performance-first architecture
Build every webpage on a high-performing foundation. Pre-optimised code gives you a ready-to-use web template that ensures speed and top web metrics — including the highest possible Google Lighthouse scores. Experience Manager Sites also improves your customers' user experience with responsive pages that reduce bounce rates and boost engagement.
HanesBrands consistently produces Google Lighthouse scores of 95-100 on their pages.
Native experimentation
Refine your website with continued insights into what’s performing with your audience. Experience Manager Sites lets marketers easily test page elements and content variations and quickly implement changes. Anyone with publishing access can set up experiments within authoring workflows.
Softbank achieved a 70% engagement boost by tailoring web content and optimising SEO.
Democratised insights
Accelerate decision-making by giving your team access to user behaviour, preferences and performance metrics. Real user monitoring (RUM) makes it easy to access data and track key metrics like traffic, engagement and conversion. It also provides proactive improvement recommendations if performance scores drop. These granular insights empower marketers, content authors and product managers to measure content and page effectiveness with real-time information. Access these insights quickly using the automated chatbot rather than relying on complex dashboards or tools.
Pethealth brings content to market 82% faster and uses component-level insights for better optimisation.
“It’s all about personalisation — getting the customers to the content that's most relevant to them, in their preferred channel.”
Michael Lebron
Senior Director and Head of Front Office Applications
Learn more about optimisation.
Content as a Service v2 - experience-manager-sites - Friday, July 5, 2024 at 08:52
