ADOBE EXPERIENCE MANAGER SITES: ADAPTABILITY
Reuse content in any channel.
Quickly create, modify and reuse content for different audiences and across digital properties while ensuring brand consistency.
Improve marketing efficiency and brand consistency.
Adobe Experience Manager Sites reduces time spent on tedious tasks, enabling your team to use and quickly repurpose approved content across channels.
Content designed for reuse
Create content once and deploy it across every channel and campaign. Teams can leverage the component-based architecture of Experience Manager Sites to author modular content components, known as Content Fragments, that are reusable everywhere. Teams can easily locate and repurpose this approved content — increasing productivity and avoiding duplication.
Boots reuse content to serve their 50 million customers, boosting content velocity.
Brand-consistent experiences
Streamline efforts to get uniform experiences to market faster. Experience Manager Sites offers a versatile template management system, allowing teams to efficiently create and reuse templates for entire websites, microsites and webpages with various style systems — ensuring cohesion across all channels. Additionally, teams can use Adobe Sensei GenAI, which can be trained on your brand standards, to create and test variations of new content in a few clicks.
IBM unified brand messaging by minimising 10,500 unique templates to a handful of easy, reusable templates.
Flexible delivery models for omnichannel strategies
Use headless CMS capabilities to create content once and distribute it seamlessly across diverse channels and touchpoints, regardless of the frontend architecture. The headless delivery model makes content reuse and distribution easy through APIs, connecting the frontend to the CMS. With Experience Manager Sites, teams get headless or full-stack implementations right out of the box.
Genting Malaysia increased site visits by 100% and reduced bounce rates by 30% with headless delivery.
"With our new environment, we can re-use 50% to 60% of our core content and components and then add in the rest of the more customised elements, which become part of our library moving forward."
Sarah Robinson
General Manager of Global Software Products, Breville
Learn more about reuse content.
Content as a Service v2 - experience-manager-sites - Monday, 19 February 2024 at 12.12
