ADOBE JOURNEY OPTIMIZER B2B EDITION FEATURES
B2B content and personalisation
Empower marketing and sales teams with generative AI tools and integrated design assets to streamline content creation, messaging and personalisation for buying group members across channels.
AI-assisted personalisation
Generate unique, AI-driven email messaging for each role within a buying group based on their interest in your solution using Adobe’s generative experience model.
- Personalisation prompts. Provide directions to the generative AI model to customise and refine messaging for each email recipient.
- Knowledgebase upload. Train the generative experience model on specific product materials, images and more to equip it with information to author relevant and highly personalised messaging for each buying group role.
- Buying group context. Offer additional context to the AI model, including buying group role and current journey stage, to enrich and personalise the generated email messaging or to further refine the original generated response.
Email designer
Design email experiences for each buying group member using drag-and-drop components, proven templates or customised HTML, to maximise conversions for your journeys.
- WYSIWYG designer. Select from multiple drag-and-drop components to efficiently customise the design of your emails.
- Email templates. Leverage optimised email templates to speed up time to market and eliminate customised coding and designing.
- Preview and simulator. Preview your buying group email experiences before sending.
Dynamic personalisation
Deliver content and personalised messaging for each buying group member based on their role, account, product interest and more to offer a one-to-one buying experience.
- Dynamic email content. Modify email content based on specific audience criteria defined by people, account, buying group and the solution-of-interest data.
- Dynamic messaging. Adjust snippets of messaging across channels using person, account, buying group, sales opportunity, product interest and other B2B data.
- Adobe Marketo Engage personalisation tokens. Leverage existing personalisation tokens in the email designer to customise the experience based on marketing automation data.
Asset management
Embed marketing-approved assets directly within your account and buying group journeys to streamline experience delivery.
- Adobe Experience Manager Assets. Include content from Experience Manager Assets, including AI-generated images from Adobe Firefly, to design personalised emails for buying group members.
- Adobe Marketo Engage design studio assets. Reuse assets from Marketo Engage to ensure a consistent, connected and synchronised experience across buying group journeys and campaigns.
Learn how to use content and personalisation features.
Find what you need in Experience League, our vast collection of how-to content - including documentation, tutorials and user guide.
