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In-app personalisation
Deliver one-to-one personalised, real-time, in-app messages on mobile with millisecond precision.
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Get creative with your customer experiences.
Onboard new app users, highlight breaking news and deliver relevant location-aware offers with targeted and personalised overlay-style in-app messaging.
In-app personalisation enables immersive, engaging mobile app experiences powered by an intuitive message designer with advanced editing options for all marketers.
See what makes in-app personalisation work.
Out-of-the-box templates
Get a head start on authoring with a selection of full- screen takeovers, modals or banners — or choose customised layouts.
Advanced triggers
Unlock endless possibilities to create pinpointed, real-time logic for in-app experiences with trigger builder.
Seamless integration
Support quick, industry-standard integration patterns on iOS, Android, React Native and Flutter platforms with SDKs.
Pixel-perfect preview
Quickly pair mobile apps with QR codes to preview and review messages prior to publishing.
One-to-one personalisation
Tap into the power of Real-Time Customer Profile and location context for dynamic one-to-one experiences.
Rich editing
Match the look and feel of your app with a robust and customisable workflow featuring customised gestures, style rules and positioning.
Experiment and learn
A/B test content variations to optimise in-app campaigns against key business goals.
Democratised quality assurance
Empower users to self-diagnose and debug issues as soon as they arise with assurance tools.
Learn more about advanced customer journey orchestration with Adobe Journey Optimizer.
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