Integrated B2B functionality

Offer world-class B2B buying experiences with customised catalogues and pricing, personalised experiences and self-service customer portals for easy account management and ordering.


A new kind of B2B buying experience

B2B ecommerce exists in a perpetual state of rapid evolution and if you’re a manufacturer, wholesaler or distributor, you need more than a rigid, standardised B2B strategy to keep up. You need a flexible and intelligent solution to seize opportunities with up-and-coming channels and business models to meet the high demands of your buyers and AI-powered customisation to engage with new markets on a personal level. 

 

Now you can offer it. Specifically designed for the B2B buyer, Adobe Commerce’s integrated B2B capabilities let your customers self-manage their company accounts. Through an easy-to-use customer portal, they can set up multiple tiers of buyers with specific roles and permissions, track quotes and orders, define purchase approval rules and manage their credit online — making day-to-day management tasks fast and efficient for your customers. 

 

The buying experience is personalised with customer-specific catalogues and pricing and targeted content and promotions. Convenience is at the core with quick order forms and the ability to upload lists of SKUs, create saved shopping lists or request quotes any time. Seller assisted shopping takes it a step further, letting you place orders on behalf of customers or troubleshoot issues — making the buying experience frictionless and helping you garner loyalty and sustain business growth.
 

What you’ll learn:
 

  • Benefits of B2B eCommerce platform
  • Features of a B2B eCommerce platform
  • How to get started with a B2B eCommerce platform
  •  Why Adobe Commerce for B2B?
  •  FAQs 

 

Benefits of a B2B eCommerce platform. 

The lines between B2B and B2C are blurring. Markets are quickly changing and customers in the current climate, whether retail, distributor or wholesale, demand more from a business than just products.

 

Experience is essential. From streamlined, personalised shopping on a slick, intuitive eCommerce window, to tailored communications and exclusive treatment from a brand. Customers expect a lot.

 

Meet these demands with an integrated B2B eCommerce solution - the blending of CRM and online shop into one data-rich, customer-centric, future-proof platform. 

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Benefits for you and your Customers

Rich, personalized experiences

Drag-and-drop merchandising tools, customer-specific catalogs and pricing, and targeted content and product recommendations make it easy to create personalized experiences without IT help.

Quote management and price negotiations

Integrated customer quoting and price negotiation capabilities improve conversion. The streamlined quote request workflow can be entirely managed within our solution or though external systems using APIs.

Convenient account management

Self-service portals let your customers access invoices, order history, and company credit, as well as manage buyers and permissions.

Agility to adapt

A single system lets you manage both B2B and B2C businesses and sell to multiple sites and brands in multiple geographies. You also have the flexibility to sell digital goods, services, and subscriptions.

Friction free order

Buyers can quickly place orders by entering SKUs, uploading CSV files, or choosing from preset requisition lists, as well as purchase on credit and set approval rules to ensure compliance. Assisted selling enables easy order creation and troubleshooting.

Effortless Integration

Easily extend the platform and integrate with existing business systems using our robust library of APIs and thousands of off-the-shelf extensions including options for punchout purchasing and enterprise marketplaces.

Learn more about integrated B2B functionality in Adobe Commerce

Forrester
Multi channel commerce forrester

See why Adobe was named a Leader in B2B and B2C

If you’re ready to choose a commerce solution for your business, Forrester offers thorough insights into all the areas where we think Adobe Commerce shines so your business can too.

 

Read the B2B report
Read the B2C report


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Benefits of delivering unified commerce

It can be challenging to continuously deliver delightful and meaningful experiences. Download this eBook to learn best practice insights to help you to creatively keep customers engaged.


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Optimise the journey

Watch our webinar to learn how you can create the best, most personalised commerce experiences possible.


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Discover your winning playbook

Download our white paper to get tips and tricks on how to successfully launch ecommerce in your organisation.

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Features of B2B eCommerce platform

So, what should you expect from a B2B eCommerce platform? Any platform needs to be feature-rich and make the retail process easier for both you and your customers across front and back-end. 

With a solid platform as your base, you can automate much of the customer retail process, meaning you’ll have more time for marketing your brand and expanding your business.

B2B eCommerce features your platform should have include: 

Business intelligence and insight tools.

Use data to identify insights and trends in your customer behaviour. By monitoring your eCommerce window, you can turn customer browsing and purchase data to your advantage. Understand what’s popular and know your customers to turn that information into fuel to grow your offering.

Automated marketing and promotions.

Target former customers and new prospects with tailored marketing collateral, promotional offers and more. An automated marketing system enables you to reach the people that matter most, with content that is useful and worthwhile.

Intuitive order management.

A good eCommerce platform will make the order process seamless. Consider whether your platform will offer on-hand support to your B2B buyers via e-chat sales reps or a chatbot.

It’s essential that your platform has a method of tracking orders from when they first enter the funnel - provide full order, quote and invoice tracking for you and your customer’s records.  

Cloud-based support.

One B2B eCommerce feature that is essential to is a scalable, cloud-based support system for your site. More cost-effective than hosting your eCommerce platform yourself, cloud-based support provides better foundations upon which to build your online business window.


The right platform will allow you to deal with higher traffic numbers or a vast catalog of products – numbers that would slow and crash any personally hosted offering.

Personalised customer management

Tailor your customer communications through a personalised customer management tool. Building long-lasting relationships is key to a business’ success - happy customers are more likely to convert, after all.

Personalisation sets you apart from the competition and makes customers feel valued. Use a customer management feature to tailor the shopping experience to an individual shopper to provide each customer with exactly what they need, every time.

Omnichannel and multi-site support.  

Customers expect your brand to be everywhere, from your website hub to customer interactions and support on social media. An integrated eCommerce platform will help you to manage your omnichannel presence with ease, automating where you can. And if you market globally, you’ll likely need multi-national site offerings or language support, which a leading eCommerce solution will provide.

Plus, you can manage and edit pages and products across multiple sites in one place. So, the next time you need to raise a product price, there’s no manual editing across multi-nation pages.  

How to get started with a B2B eCommerce platform.

Getting your eCommerce platform up and running will take just a few quick and easy steps.  

Integrate your shop

Integrate your shop.

Adobe Commerce, powered by Magento can be set-up with just a few clicks, so it’s important to make sure that the physical elements of your business are ready-to-go in time for launch. Check stock levels, product range and that staff are trained before you hit go. 

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Spread the word. 

You’ll want to spread the word about your new eCommerce shop window. Marketing and promotion is essential for letting prospects and leads know about your products. Generate ideas for a marketing strategy across your channels and put some budget behind making sure as many people as possible can be reached by your launch.

Ready to get started? 

Adobe Commerce, powered by Magento is an out-of-the-box support platform that provides a superior shopping experience for you and your customers.  

To learn how you can make the most of Adobe Commerce, powered by Magento, request a personal consultation. 

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B2B Ecommerce

What is B2B eCommerce integration?

eCommerce integration is the combining of your customer-facing eCommerce platform and your back-end inventory and data management tool. By integrating your online store with your CRM, you’ll be making it easier to monitor and update stock lists, fast-track product changes and automate post-purchase customer comms.  

 

An integrated platform means stock lists are monitored in real-time by an amalgamated CRM linked into your eCommerce purchase window. Customer comms, like real-time delivery information, can be set up and sent by an intelligent data-rich system. 

B2B and B2C

What’s the difference between B2B and B2C? 

B2B, or Business to Business, is the act of selling products to other professionals. B2C, Business to Consumer, is selling to individuals.  

 

In today’s modern marketplace, the line between the two is often blurred. And with a strong eCommerce platform, you can combine both revenue streams into a centrally-managed storefront.

Let's talk about what Adobe Commerce can do for your business.