Ecommerce Director, Catbird
ADOBE COMMERCE, POWERED BY MAGENTO
Data-driven AI that makes merchandising smarter with every interaction
Gaining a deep understanding of your customers requires the ability to use data to measure and optimise the way they respond to your products and services. AI-driven product recommendations and live search results deliver more relevant and personalised commerce experiences that improve conversion, retention, cross-sell and up-sell.
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Do more with the data you have
With stiff competition and tight margins, you need the ability to identify your most profitable customers and build meaningful experiences for them. When you use business intelligence tools and data analytics, you gain valuable insights into their behaviours that can help you to deliver on the promise of personalisation.
By harnessing the power of your database along with your other systems, you can see product response metrics, shoppers’ channel usage and other insights that accelerate smart, data-driven decisions. This lets you measure and analyse key attributes across the customer lifecycle — from browsing habits, purchasing history and average order value to social media engagement — so you can find the best avenues to deliver relevancy and personalisation.
Using your data to enhance segmentation, fine-tune marketing and identify your most profitable customers also lets you maximise your impact — by targeting the right customers with the right products and offers at the right time.
Adobe can help
Adobe Commerce, powered by Magento offers highly sophisticated tools to deliver personalised shopping experiences that drive conversion. Our intelligent commerce tools are powered by Adobe Sensei, our AI and machine learning framework, maximising commerce data value and enhancing decision-making.
Live Search automatically ranks the best product facets and filters for any query, helping shoppers find what they’re looking for faster, eliminating the need to craft exhaustive site search rules and logic.
Automatically analyses shopper and product catalogue data, giving shoppers personalised product recommendations based on their product selection and purchase behaviour.
Intuitive dashboards and automatic data updates
Visualise complicated data from disparate sources in easily digestible formats. Automatic data updates keep you up to date with your latest business intelligence.
When you connect your database and other systems, you can control and manage all your business and transactional data all in one place and apply data analytics to gain shopper insights.
Design a tailor-made commerce experience
Learn how the latest AI-powered personalisation technologies can increase shopper conversions and average order value.
“Our new, responsive Adobe Commerce site has increased our conversions and elevated the brand to new levels. No one else in our industry sees the conversion rate or has the flexibility of content that we do.”
Adobe Commerce is intelligent commerce
Eliminate technical data hurdles with a central solution that lets you analyse what is important.
Deliver fast, AI-powered results and relevant product recommendations for B2C and B2B shoppers.
Deliver more relevant experiences to every shopper. Use AI and machine learning to increase the impact of your digital merchandising.