Adobe Commerce features

Digital shop front experiences

Easily create ultra-fast, engaging and personalised digital shop front experiences that drive traffic, increase conversion and accelerate sales.

Optimised shop front with reduced development time

Launch sites quickly with Commerce Shop Front, powered by Edge Delivery and leverage prebuilt commerce functionality designed to increase traffic, conversion and sales.

Performance-first architecture. Boost SEO rankings with Google Lighthouse scores of 90-100 through intelligent phased content rendering and real-time performance monitoring with issue diagnosis.
Drop-in components. Use ready-made commerce drop-ins to speed up page development, including product detail and listing pages, basket, checkout, user authentication, user accounts and more.
Customised drop-ins. Build your own commerce capabilities, with our drop-in software development kit (SDK), which provides developers with a ready-to-go set of tools and a standard, repeatable, stable approach to development.

Learn more about optimised shop fronts.

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Headless shop fronts for maximum flexibility and agility

Create customised commerce experiences with the tools you love. Our headless platform empowers developers to use any frontend framework while maintaining complete flexibility in how your store looks and behaves.

Extensible shop front experiences. Easily deliver bespoke shop front experiences using GraphQL APIs, Adobe Developer App Builder and an API mesh orchestration layer — as well as SaaS services, such as our catalogue service. These extensions are all fully customisable, ensuring a consistent, omnichannel experience through any headless front-end technology.
Content and commerce. Use modular capabilities to quickly enrich content — including supporting articles and blog posts — with embedded product information and links to product pages.
Easier upgrades and maintenance. Make changes to your front end quickly and easily. With a decoupled front end and back end, you can streamline updates, enhance agility and enable continuous improvements.

Learn more about headless commerce.

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Flexible content authoring

Empower anyone on your team to create and publish compelling shop front content in minutes using familiar tools.

Visual editor. Create rich, personalised commerce journeys with a visual WYSIWYG editor. Drag and drop elements onto your pages to experience them as your shoppers would or use the responsive preview option to see how your content renders across devices.
Document authoring. Publish digital experiences using everyday tools like Google Docs and Microsoft Word. Use these cloud-based documents to add images, links, rich forms and enrichment blocks to your digital experiences and manage SEO.
Content management. Organise your shop front files through a cloud-native repository seamlessly connected to your editor. Powerful built-in tools make it easy to import, search, schedule and manage content—complete with access controls and versioning.

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Personalised content creation and delivery

Scale product asset production and deliver commerce experiences that connect with your customers and drive loyalty.

Product Visuals powered by AEM Assets. Use a natively integrated Digital Asset Management (DAM) solution to efficiently manage, edit and approve assets for your shop front. Optimise the experience with high-speed delivery and automatic asset rendering to deliver assets in the best format, size and quality for a client’s browser or device.
Generative AI asset creation and editing. Use generative AI tools to generate product asset variations and engage with your audiences in a more personalised way. AI-generated content can be quickly repurpose to execute personalised campaigns — all within guardrails that keep your content on brand and aligned to your products.
Optimised delivery for A/B tests and experimentation. Test shop front content, layout and component variations across pages and segments with easy-to-use A/B tests and experimentation that doesn’t need developer involvement.