Adobe Marketo Engage Use Case
Maximise revenue and deliver exceptional customer experiences by aligning marketing and sales teams with unified strategies, cohesive data and consistent messaging.
Adobe Marketo Engage aligns marketing and sales on account strategy, generates better leads and creates consistent digital engagement. The result is a highly qualified pipeline and more deals closed.
Give your sales team everything they need to generate more pipeline and bookings. Marketo Engage offers a flexible, fully customisable lead-scoring and routeing toolset as well as seamless CRM integrations for real-time alerts. This lets sales teams quickly act on recent account engagement signals showing interest and intent to buy.
Provide sales with the customer engagement information needed to make each conversation relevant and fruitful. Marketo Engage provides sales with a summarised engagement history and contextual insights, directly within the CRM or chat interface.
Help marketing and sales teams identify opportunities and focus resources on the audience segments and channels with the highest revenue potential. Drive business growth using the advanced attribution capabilities of Marketo Measure and the AI-assisted insights and predictions within Marketo Engage.
Established trust between sales and marketing teams through technical integration and predictive scoring.
Doubled the Alma community in 12 months and accelerated time to market in new states by twofold.
“With Marketo Engage and Marketo Measure, we have clear insight into which information people engage with at different buy cycle stages, so we can provide meaningful content at the right moment to achieve better results.”
Kelly Pronek
Vice President of Revenue Generation and Enablement, Pricefx
