ADOBE MARKETO MEASURE

Maximise your marketing budget with precision.

Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel and content impact on pipeline, revenue and ROI — empowering them to continuously optimise tactics and investments.

Total attributed revenue broken into revenue by channel

Complete B2B marketing attribution — powered by AI.

Most traditional attribution methods are limited to campaign-associated touchpoints, but Marketo Measure has every-touch attribution. It gives you the complete view of progression and performance to fully optimise your marketing mix at every stage and for every go-to-market motion.

Every-touch data aggregation

Legacy single-touch and multi-touch attribution processes are often invalidated from the start by incomplete data. Marketo Measure leverages native integrations to aggregate and account for every trackable buyer touchpoint across marketing and sales, including the first touch, closed/won and online and off-line interactions. These touchpoints are contextualised by stage progression throughout the buyer journey.

Aggregate data and revenue across all channels

Advanced attribution modelling

With large buying groups and long buying cycles, it often takes more than 100 online and off-line touchpoints to win a single B2B deal. Determining which touchpoints matter most is critical, but also difficult. Marketo Measure provides the sophisticated, yet easy-to-use modelling needed to separate the signal from the noise.

Data analysis of channels and programmes

Enterprise-wide insight

Advanced attribution lets you determine the tactics that are driving progression, pipeline and revenue. With Marketo Measure, you can use a broad range of reporting and data sharing options to deliver valuable attribution insights to teams across the organisation.

Campaign performance insights and reports

Find out why Adobe was recognised as the most notable vendor in the marketing attribution space.

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Powering marketing budget optimisation for the world’s biggest brands.

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Experienced a 2.8x revenue increase and a 24x pipeline increase.

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Achieved a 16:1 revenue-to-spend ratio via attribution optimisation.

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Reached a 2x return on marketing investment.

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Increased website traffic by 600%.

Learn more about Marketo Measure.

Let's talk about what Adobe Marketo Measure can do for your business.

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